Backchannelmedia

Backchannelmedia

BEVERLY, Mass., Sept. 11 /PRNewswire/ -- ITV Direct(R), announced today as the exclusive marketer of ITV Global, Inc. that it has launched the first infomercial featuring both direct marketing entrepreneur Donald Barrett, and best-selling author Kevin Trudeau.

Barrett and Trudeau -- author of Natural Cures "They" Don't Want You To Know About -- appeared in their first joint infomercial discussing Trudeau's second New York Times Bestseller, More Natural Cures Revealed, early last month. Both books present alternative health remedies that Trudeau believes assist in health maintenance without drugs and surgery, and are highly critical of government agencies and their alliance with pharmaceutical companies.

"Donald and ITV Direct(R) successfully promote the benefits of natural supplements, a subject that I care deeply about and have personally advocated to consumers for years," Trudeau remarked.

In speaking about his collaboration with Trudeau to produce all future information based infomercials exclusively together, Barrett added, "We believe this union will greatly increase awareness of the health benefits of natural supplements to consumers around the world." He continued, "As Mr. Trudeau's best-selling books have extensively impressed the importance of natural supplements and alternative medicines in America, we look forward to collectively sharing more knowledge to improve public health."

ITV Direct(R) is a full-service direct response marketing company that promotes all natural dietary supplements. The company extends a 90-day money- back guarantee on its products. The industry standard is 30 days. For more information, visit http://www.itvdirect.com.