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Teletrax, the global television intelligence service, today announced that Direct Impact Group, a full-service direct marketing firm, has signed an agreement to electronically track short- and long-form airings of its direct response television advertisements. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax offers the first and only digital video watermarking and content monitoring service that provides vital broadcast usage information on a global scale to video providers, such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Teletrax is a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink.

Under terms of the agreement, Direct Impact Group will use the Teletrax(TM) suite of broadcast verification services to monitor and track spot market airings of its short and long-form direct response programming. The company will integrate Teletrax data into its proprietary media analysis system to provide clients with more comprehensive information on their marketing efforts. Teletrax's media intelligence solutions provide direct response agencies with unparalleled speed and accuracy in the tracking of commercials and long-form programming, commonly known as 'infomercials', resulting in more immediate and precise ad campaign monitoring.

"Our business is continuously evolving, and our partnership with Teletrax enables us to provide clients with an all-inclusive picture on where and when their direct response programming is airing," said Andrew Gordon, president of Direct Impact Group. "The data delivered by Teletrax will significantly strengthen our ability to provide a complete analysis on overall campaign performance, further demonstrating the synergistic relationship between Teletrax and the core of our business, which is committed to accountability and measurable results."

"Direct Impact Group's dedication to client service is evidenced by its unique approach to marketing, and Teletrax is proud to partner with an organization devoted to helping clients become well-known leaders in their space," said Andy Nobbs, president of Teletrax. "Direct Impact Group's commitment to providing quantifiable results to clients fits in perfectly with Teletrax's philosophy, and we are pleased to add a company that upholds such standards to our roster of clients in the direct response space."

Teletrax provides critical broadcast, cable and satellite television data to video content providers, such as entertainment companies, news organizations, TV syndicators, and the advertising industry. The company currently maintains a proprietary network of detectors that monitor the television broadcasts of nearly 1,300 channels from more than 50 nations, including the top 150 markets in the United States, representing more than 90% of all U.S. television households. Its international network comprises monitoring stations in Europe, Asia, the Middle East, Australia, South and Central America, and Canada.

Launched in 2002 as a service developed by a joint venture between Philips and Medialink, with an underlying technology that is patent-protected both by Philips and Digimarc Corp. (Nasdaq: DMRC), Teletrax delivers online reports of individual broadcast airings in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Entertainment, news and media organizations both within and outside of the United States that have also contracted to use Teletrax for the tracking of news video, advertising or promotional content include BBC, Buena Vista Television, ABC Television Network, FOX Broadcasting Company, Tribune Entertainment, NBC News Channel, The NBC Agency, NBC Universal Television, Reuters Television, the United Nations, Advanced Results Marketing, Mercury Media, Euro RSCG 4D DRTV, Media Review International, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global video broadcast intelligence and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About Direct Impact Group:

Direct Impact Group is a strategic direct marketing firm specializing in results-oriented lead generation initiatives that bolster brands, grow top-line revenues and increase marketing return on investments. The firm helps clients by crafting integrated marketing programs that have impact across multiple platforms. Direct Power Branding(TM) is the firm's unique process that helps generate qualified sales leads while building client's brands. This process combines the perception-shaping, relationship-driven power of brand advertising with the persuasive pulling power of direct response advertising. Direct Impact Group is headquartered in Newton, Massachusetts and has an office in New York. For additional company information visit www.directimpactgroup.com.

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

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