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Nielsen Mobile, a division of Nielsen Entertainment, and Verizon Wireless, the nation's leading wireless provider, announced today that Verizon Wireless will provide weekly ring tones, Ringback Tones, and full-length over-the-air music download sales data for Nielsen Mobile's comprehensive point of sales tracking services. Individual customer information will not be shared with Nielsen Mobile.
Nielsen Mobile compiles data from wireless carriers, aggregators and other mobile entertainment retailers. Inaugurated in January of 2005, Nielsen Mobile is one of the latest additions to Nielsen Entertainment's portfolio of existing businesses dedicated to providing information and analysis tools and marketing solutions to the global entertainment industry.
"We are very excited to announce the addition of Verizon Wireless as a direct reporter of weekly sales data to our existing pool of contributors," said Paul Leakas, General Manager of Nielsen Mobile. "With the inclusion of the Verizon Wireless sales, we have solidified our needed market coverage towards our planned launch of RingScan," added Leakas.
John Harrobin, vice president of digital media and marketing for Verizon Wireless, said "As exemplified by the successful launch of our V CAST Music service earlier this year and dating back to the launch of ring tones and Ringback Tones, mobile music is taking off among customers of all ages. Nielsen Mobile provides a needed measurement service as the mobile music industry continues to grow and evolve."
For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or visit www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Nielsen Mobile
Nielsen Mobile, a division of Nielsen Entertainment, provides the monitoring and analysis of sales data for the mobile industry. Nielsen Mobile currently compiles and reports polyphonic ringtone sales within the U.S. which is utilized as the source material for Billboard Magazine's weekly ringtone charts. Nielsen Mobile is currently expanding to include sales data on all ringtone formats (which includes monos, polys, masters, voice and ring backs) as well as mobile music downloads, games, graphics and video in the U.S. and other markets.
Nielsen Entertainment is comprised of the following businesses: National Research Group (NRG), EDI and EDI International, Television Services, SoundScan, Broadcast Data Systems (BDS), RingScan, Music Control, VideoScan, Market Navigator, BookScan, BookData, and Interactive Entertainment, and utilizes the full portfolio of sister companies including Nielsen Media Research (television ratings) and Nielsen Net Ratings (Internet usage) to deliver a whole media point of view. Nielsen Entertainment is part of VNU (www.vnu.com), a global leader in information services for the media and entertainment industries.
