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Portland, Oregon, September 21, 2006 Respond2 Communications, the largest independent full-service direct response television (DRTV) agency in the country, has announced that it received five Electronic Retailing Association (ERA) awards, and an additional five nominations.
The ERA, the only industry association representing direct response marketing companies and major retailers that use electronic media to sell goods and services to consumers, held their annual awards dinner and ceremony at The Mirage Hotel in Las Vegas this week. Started in 1993, the ERA Awards the Direct Response and E-retailing "Oscars" recognize the best and the brightest in the direct response and electronic retailing industry.
"We are honored to be recognized with five awards and an additional five nominations this year at the industry's most prestigious awards ceremony," stated Tim O'Leary, Chief Executive Officer of Respond2 Communications Inc. "After a record 13 nominations in 2005, Respond2 once again received more nominations than any other agency or production company."
Respond2's 2006 ERA awards are: Best Long Form Housewares--Pacific Coast Feather, "The Host with the Most" Best Long Form Intellectual Property--Rodale, Inc., "The Sugar Solution" Best Short Form Intellectual Property--MTV (With Mike Judge Productions), "Beavis and Butthead's Living Without Fear" Best Short Form Variety--AOL, PC 2005 Best DR Radio Campaign--Philips Medical Systems, "The Expert," "Fear," "Bridgette"
Respond2's 2006 ERA nominations are: Best Website Design--Pacific Coast Feather, www.downaround.com Best Use of Online Marketing Tool--Warriors, Workers, Whiners & Weasels, www.warriorsandweasels.com Best Short Form Housewares--Sunbeam Tea Drop, "Time to Relax" Best Long Form Intellectual Property--My Family-Ancestry.com, "What's Your Story" Best Short Form Variety--Blockbuster, "Press Conference"
About The Electronic Retailing Association The Washington DC-based Electronic Retailing Association is the trade association for major companies who use the power of electronic media to sell goods and services to the public. The purpose of ERA is to foster the growth, development and acceptance of the rapidly growing electronic retailing industry worldwide. Its membership--direct response and electronic retailing companies and their suppliers--is involved in multi-channel electronic marketing including infomercials and short-form commercials, live shopping channels, the Internet, radio and convergence. For more information about the award winners and ERA's 16th Annual Convention, visit ERA's website at www.retailing.org.
About Respond2 Communications Respond2 Communications Inc. is the largest independently owned full-service DRTV agency in the country. The Company combines the talents and resources of creative agencies Respond2 and Production West, media buying agency Cmedia, and entertainment marketing agency R2 Entertainment to offer clients unparalleled service, support, and technology through its major media buying offices in Portland and Philadelphia, two full television production and edit facilities, state-of-the-art web design and management facilities, and a newly updated broadcast duplication facility. More information about Respond2 is available at www.respond2.com.
