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Click Forensics™, LLC today announced that
leading online advertisers, VISA and LendingTree, as well as major
agencies, Carat Fusion and Agency.com, have joined the recently formed
Click Quality Council (CQC).
The Council's goals are to establish a forum
for advertising industry leaders to discuss Pay Per Click (PPC) quality
issues and to ensure their interests and those of the 2,500 members in
the Click Fraud Network are represented in the development of PPC
measurement standards. Kevin Embree of Click Forensics will moderate the
group and represent Council member interests and those of the Click
Fraud Network™.
"The absence of pay-per-click quality
standards is the single largest barrier for large advertisers to expand
their media buying strategies on search engines and contextual networks
alike," said Robert Pettee, Senior Search
Marketing Manager for LendingTree.
"As an industry, we must define click fraud
before we solve it," said Jason Clement of
Carat Fusion. "This is why we are pleased to
say that we will be participating in the CQC and adding an advertiser's
perspective to discussions about this growing problem."
Members of the CQC will convene quarterly to discuss click quality
issues and recent industry news. During the meetings, Council
participants will provide input and feedback on processes and concerns
related to the development of click quality measurement standards. The
Council will then prioritize feedback, which will be communicated to the
Interactive Advertising Bureau (IAB) Click Measurement Working Group and
other standards bodies.
"Our goal is to ensure that the voice of the
online advertising community is heard when it comes to developing
industry standards that will define click measurement guidelines,"
said Kevin Embree, former eBay Trust & Safety Director. "Members
of the Click Quality Council and online advertisers feel the impact
invalid and fraudulent clicks are having on their online campaigns
everyday. Their first-hand insight and experience will prove invaluable
to the development of standards and our work with the IAB. We look
forward to working closely with Council members to help with this
important initiative."
Advertisers and agencies interested in joining the CQC or learning more
about the group, can visit www.clickqualitycouncil.org.
About the Click Fraud Network
More than 2,500 advertisers and agencies are currently members of the
Click Fraud Network, which is the first and largest independent
third-party service dedicated to helping advertisers, agencies and
search providers monitor online advertising campaigns for click fraud
free of charge. The Network is comprised of a representative
cross-section of online advertisers and interactive advertising agencies
including Fortune 500 companies, such as some of the world's
largest retailers, travel sites, financial services firms and
pharmaceutical companies. Advertisers and agencies who wish to monitor
online pay per click advertising campaigns of up to 100,000 clicks per
month free of charge, can sign up for the Click Fraud Network at www.JoinTheNetwork.com.
About Click Forensics, LLC
Click Forensics, LLC is the leading provider of third-party technology
and services that help online advertisers, agencies and search providers
to better identify pay per click fraud. Click Forensics also provides
enterprise-class solutions to help advertisers with campaigns of 100,000
clicks or more per month track click fraud. More information on Click
Forensics and its offerings are available at www.ClickForensics.com.
Click Forensics and Click Fraud Network are trademarks of Click
Forensics, LLC. All other company and product names mentioned are used
only for identification and may be trademarks or registered trademarks
of their respective companies.
