Backchannelmedia

Backchannelmedia

October 1, 2006 -- VAN NUYS, CA Moulton Logistics Management has been selected by DV Creations, Inc. to provide fulfillment and customer relations services for its "Core Rhythms Dance Exercise Program," a new exercise and weight loss system created by international ballroom dancers.

The proven new way to lose weight and get fit is led by two of the competitive dance world's most recognized stars, Jaana Kunitz and Julia Powers. Julia and her husband Bob Powers have won more U.S. titles than any other couple in the history of American ballroom dancing. James and Jaana Kunitz have won the International Latin Championship a stellar ten times.

Drawing on their world championship-winning dance skills and innovative choreography, Kunitz and Powers have teamed up to create their own aerobic exercise program.

"I had long felt that combining the fun and popularity of Latin dancing with the intense interest in fitness and weight loss was a challenge we could meet, said James Kunitz, DV Creations CEO," but it had to be done right."

To develop the concept of fitness through Latin dance techniques, DV Creations conducted extensive focus group research and worked with top fitness professionals to develop a dance program that would meet the standards of today's advanced fitness regimens.

Another key to the success of the Core Rhythms Dance Exercise Program is the enormous popularity of ballroom dance shows on TV, typified by ABC's "Dancing With The Stars." The toned and athletic bodies of the professional dancers on the show are not lost on its many viewers.

The Core Rhythms program is being promoted by a half-hour infomercial created and produced by James Kunitz's San Diego area production company, and starring Jaana Kunitz and Julia Powers whose passion for dance and easy-to-follow instructions enliven the path to fitness and weight-loss.

The program is being offered on the basis of a $14.95 free trial offer. A continuity program is structured on a club membership that makes available a new workout each month for a monthly charge of $19.95.

All fulfillment is being handled by Moulton Logistics

"The depth of Moulton's experience with continuity programs played a major role in our decision to team up with Moulton," said Kunitz. "That and the respect that people in the direct response industry showed for them.

"It seemed that everyone we talked to couldn't say enough good things about them."