Backchannelmedia

Backchannelmedia

GARDENA, Calif., Oct. 12 /PRNewswire/ -- Sit 'n Sleep, the sixth largest mattress specialty retailer in the USA, announces the re-launch of their website, http://www.SitnSleep.com, which now includes an e-commerce store selling its new specialty product line, Bedding that Fits(TM). (Mattresses are currently not sold through the site.) With the new SitnSleep.com, the Company is now reaching consumers nationwide, as well as broadening its product offering into a variety of linens, luxury bedding and bedroom accessories.

Sit 'n Sleep, Your Mattress Superstore, the premier mattress superstore in Southern California, is well-known for its beloved radio and television advertising, featuring the quarreling Larry and his accountant Irwin. There isn't a Southern Californian who hasn't heard Larry's famous, "WE'LL BEAT ANY ADVERTISED PRICE OR YOUR MATTRESS IS FREE!" and Irwin's signature sign-off, "YOU'RE KILLING ME, LARRY!" Examples of these well-known advertisements are featured on SitnSleep.com

"We are very excited about the launch of the new SitnSleep.com," remarked Larry Miller, founder and president of Sit 'n Sleep. "We can now offer people across the country the same service, comfort, and value that we do to our customers here in Southern California."

SitnSleep.com is a full-function e-commerce web site, allowing site visitors nationwide to purchase an array of bedding products and accessories online, including the popular Larry and Irwin Talking Bobbleheads. In addition, SitnSleep.com provides a wealth of educational information such as tips for picking the best mattress and helpful articles and resource links for people suffering from sleep-related issues.

Bedding that Fits(TM) is a carefully selected array of sheets, quilts, blankets, comforters and duvet covers sized to fit real mattresses. Sit 'n Sleep realizes that "one size fits all" doesn't work any better for mattresses than it does with clothing. Each item is designated with a "best fit" size, showing a customer the ideal mattress thickness for that particular bedding item. It is a way to get custom fit without the expense of custom bedding. The site offers mattress measuring techniques to help shoppers determine the exact dimensions of their mattress. The site also offers unique items not found in the typical linen stores -- hand-embroidered pillow covers from India, silk throws, unique lamps -- as well as items for the frequent traveler. The Bedding that Fits section of the new site also provides readers with design tips and direction on achieving the look that "fits" their style, whether romantic, quiet, exotic or playful. Everything needed to complete the look of the bedroom is offered at SitnSleep.com, including items for kids' rooms.

"After our overwhelming success in Southern California, it is exciting to take Sit 'n Sleep to the rest of the country," noted Miller, "and http://www.SitnSleep.com is the first step." For once, Irwin might actually approve.

For more information, contact:

Phyllis Rogers

310-608-6838 ext. 1201

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Sit 'n Sleep