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Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, today announced that Forrester Research cited Nielsen BuzzMetrics as an industry "leader" in its recent evaluation of brand monitoring services.
Forrester concluded that "Nielsen BuzzMetrics has clear strength in its coverage of consumer-generated media and has the strongest strategic vision, competing at a scale 'unmatched' by any other competitor." Nielsen BuzzMetrics was one of seven companies invited to participate in the The Forrester Wave(TM): Brand Monitoring Q3 2006 report.
A complimentary copy of the Wave is available at www.nielsenbuzzmetrics.com, courtesy of Nielsen BuzzMetrics.
The Wave report covers four key brand-monitoring activities: data collection, information processing, data analysis and insight delivery. Highlights include:
-- Nielsen BuzzMetrics is best suited for enterprise-level brand monitoring and is among the leaders with the strongest solutions. It has clear strength in its coverage of consumer-generated media. -- The firm offers technology with extensive functionality and consults to managers and C-level executives alike. -- Nielsen BuzzMetrics has a strong management team supported by large technology, client services, and research staff. -- The company's relationship with other Nielsen businesses will allow large marketers to source all forms of marketing intelligence from a single provider.
About Nielsen BuzzMetrics
The Nielsen BuzzMetrics service, marketed by BuzzMetrics, Inc., is the global standard in measuring consumer-generated media and word of mouth. Nielsen BuzzMetrics helps more than 100 leading global companies strategically leverage the buzz surrounding them -- clients like Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Sony, Target and Toyota, as well as 15 of the top 15 pharmaceutical concerns. Partners include the world's largest marketing-services firms, and innovative new-marketing agencies. The company has also collaborated with distinguished research organizations such as the Pew Internet and American Life Project. BuzzMetrics, Inc. is an affiliate of VNU, owner of such renowned research names as ACNielsen and Nielsen Media Research. For more information, visit www.nielsenbuzzmetrics.com.
Contact: Sandra Parrelli Marketing Manager Nielsen BuzzMetrics sandra.parrelli@buzzmetrics.com">sandra.parrelli@buzzmetrics.com (646) 654-7772
SOURCE: Nielsen BuzzMetrics
