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RW Advertising, Inc announced today it has finished production and is ready to launch three television commercials for Botanical Breeze™. The spots are set to launch on WGN Superstation, HGTV, TLC, Oxygen, and other networks reaching the target demo of Adults 25-54. The new corporate advertising campaign is the first of its kind for the Botanical Breeze manufacturer -- Natural Product Innovations, LLC, based in Northbrook, Illinois. The TV commercials will both support the company's retail efforts as well as market directly to consumers via the company website.
Natural Product Innovations, LLC builds anti-microbial, anti-mold and fungus, and allergen relieving products for consumers. The allergy treatment market is estimated to be an $18 billion worldwide market and growing. The Botanical Breeze™ Vacuum Deodorizer is the company's first consumer product and has widespread distribution throughout Albertson's, Safeway, and Kroeger chains nationwide.
"We are very excited about our relationship with RW Advertising and know they have the experience to dramatically increase our retail pull-through rates as well as sell our product directly to consumers," said Robert Martyka Senior Partner of Natural Product Innovations, LLC.
The campaign will feature two-minute, one-minute, and thirty second television ads launched nationally. The commercials utilize 3D animation, and on-screen talent to drive home key messages in the advertising campaign.
About RW Advertising
RW Advertising is an up-and-coming Chicago company formed in 2003 when two media veterans launched the company by offering media buying services. Based in Lemont, the company has grown to include in-house production, editing, and graphic design departments in addition to their media buying and tracking. RW Advertising produces and manages long form (28:30) infomercials, direct response spots, as well as traditional branding campaigns for their clients. For more information, visit www.rwadv.com.
About Natural Product Innovations
Natural Product Innovations LLC is a privately held company specializing in environmentally-friendly products. The Company demonstrated an early history of product development skills. High quality natural antimicrobial products are an industry the company looks to specialize in. For more information, visit www.botanicalbreeze.com.
