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MARKET WIRE

-- AeroGrow Featured on QVC for a Second Time, Sells Twice as Many Gardens and 3 Times as Many Seed Kits in 10 Minutes, Far Exceeding Expectations

-- AeroGrow Completes 30-minute Infomercial, Now Airing on National Cable and Broadcast TV in 10 Major Markets

-- 60-Second TV Commercials Completed, To Begin Airing in October to Targeted Metro Markets Starting in New York

AeroGrow International, Inc. ("AeroGrow" or "the Company"), makers of the AeroGarden(TM) kitchen garden appliance, announced today that the AeroGarden made its second successful QVC appearance and dramatically improved on its impressive first airing sales figures, selling twice as many gardens and almost 3 times as many seed kits as it did during the first airing. AeroGrow is scheduled to appear again on QVC November 1, 2006.

QVC is the world's largest television retailer with live, 24-hour a day sales telecasts into more than 85 million U.S. households and more than $6.5 billion in annual sales.

AeroGrow has also completed the production of its 30-minute infomercial, which is airing on national cable and selected TV markets nationwide. A sample selection of national cable airings includes HGTV (Home and Garden Television), Hallmark, TLC (The Learning Channel), The Travel Channel, FIT TV, Fine Living and many more. The infomercial has also begun testing on local broadcast TV in dozens of major markets, including Chicago, New York City, Detroit, Los Angeles, Houston, Las Vegas, Philadelphia, Portland, Phoenix and San Diego.

"The infomercial has the potential to be our largest single revenue channel by a sizable margin for the next 12 months or more," said Michael Bissonnette, CEO of AeroGrow. "We are currently evaluating media buying patterns, conversion rates and upsell ratios to build our knowledge base as we look to expand our national media buys."

AeroGrow has retained the services of two leading firms specializing in the Direct Response TV industry, Euro RSCG ("Euro") as a media buying agency and InPulse Response ("InPulse") as a telemarketing firm.

Euro (www.eurorscg.com) is the world's largest provider of full service short and long form Direct Response TV (DRTV) advertising with more than 200 offices worldwide and was selected by AeroGrow to purchase and analyze advertising time on broadcast and national cable television. Headquartered in San Diego, CA, Euro was founded in 1988 and has placed more than $2.5 billion in media, generating more than $7 billion in sales for its clients, which include key DRTV players such as Apple Computers, Bissell, Body by Jake, Bowflex, Brita, HealthRider, Life Fitness, NordicTrack, Sears, Sharper Image, Soloflex, Weight Watchers and hundreds more.

InPulse Response (www.inpulseresponse.com), one of the largest U.S.-based telesales firms in the Direct Response industry, was chosen to handle the 24-hour a day call volume expected from AeroGrow's infomercial and other TV airings. Headquartered in Phoenix, Arizona, InPulse was founded in 1994 and has almost 1,000 sales reps that will handle over 7 million calls this year for many of the leading marketers in DRTV, direct response radio and print advertising.

AeroGrow has also completed two 60-second TV spots and will begin testing them on national cable and local networks in October, beginning in New York. The 60-second spots allow for more specific demographic targeting than is offered by traditional 30-minute infomercial buys, with the opportunity to run during regular programming on local and national cable such as HGTV, the Food Network, and others.

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow is a public company dedicated to the research, development, manufacturing and marketing of the AeroGarden(TM), the world's first kitchen garden appliance, which uses NASA-proven, dirt-free aeroponic technology to grow abundant harvests of fresh produce at the touch of a button. It enables anyone to grow fresh herbs, tomatoes, lettuces, even flowers, indoors, all year-round, simply and easily and with guaranteed success. AeroGrow has 14 patents pending to protect its core technologies.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward looking statements if they comply with the requirements of the Act.

 CONTACTS:  Corporate John Thompson AeroGrow International, Inc. (303) 444-7755 john@aerogrow.com">john@aerogrow.com  Investor Justin Davis After Market Support, LLC (720) 489-4913 jd@aftermarketsupport.com">jd@aftermarketsupport.com  

SOURCE: AeroGrow International, Inc.