Backchannelmedia

Business Wire

The TeleFutura Network (NYSE:UVN) continues to experience significant increases in viewership in the third quarter thanks to its powerful library of Hollywood blockbuster movies, marquee sporting events and new primetime lineup, including the weekly mini-series "Así es la Vida," which has clearly become a hit with viewers.

During the weekday prime hour from 10pm to 11pm, TeleFutura has seen incredible double-digit audience growth, compared to last year's third quarter, among Adults 18-34 (+48%) and Adults 18-49 (+19%), according to the Nielsen Hispanic Television Index (NHTI) ratings service. In overall primetime (M-Sun 7-11pm), viewership is up among Adults 18-34 (+23%), Adults 18-49 (+17%) and Total Viewers (+11%). In Total Day, audiences are also up among Adults 18-34 (+17%), Adults 18-49 (+11%), and Total Viewers (+8%).

Audience Delivered in 3rd Quarter, 2006

Daypart

A 18-34

A 18-49

Total Viewers

Weekday 10-11pm

294,000 

413,000 

650,000 

Primetime

214,000 

338,000 

528,000 

Total Day

142,000 

220,000 

372,000 

"We are thrilled with our results this quarter," said Bert Medina, Senior Vice President and Operating Manager, TeleFutura Network. "Once again, TeleFutura's primetime lineup has experienced explosive growth. Our incredible ratings success, achieved for the second consecutive quarter, demonstrates that the programming changes instituted earlier this year have truly engaged Hispanics by offering a lineup unlike anything else found on other networks."

The third quarter also marks the network's second consecutive quarter of growth this year among several key demos in important dayparts as follows:

Early Fringe

DEMO

2nd vs. 1st Qtr

2006

3rd vs. 2nd Qtr

2006

A18-34

+22%

+30%

F18-34

+26%

+18%

M18-34 

+16%

+47%

A18-49

+11%

+20%

F18-49

+11%

+9%

M18-49 

+14%

+38%

P2+ 

+11%

+13%

Total Day

DEMO

2nd vs. 1st Qtr

2006

3rd vs. 2nd Qtr

2006

A18-34

+11%

+12%

F18-34

+12%

+14%

M18-34 

+11%

+10%

A18-49

+5%

+6%

F18-49

+1%

+3%

M18-49 

+9%

+8%

P2+ 

+4%

+3%

Source: Nielsen Media Research, NHTI. Percent changes based on impressions. Early Fringed (M-F 3p-7p) and Total Day (M-Sun 7a-2a)

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.