Backchannelmedia

Backchannelmedia

Fairfield, Iowa hawthorne direct, the direct response TV advertising agency, recently garnered recognition from the 2006 Chicago International Television Awards, Hugo Awards, for the Wagner Control Spray Infomercial. The Certificate of Merit was received in the category of Infomercial.

"We are honored to be singled out by the Hugo Awards for the Wagner Control Spray Infomercial. This competition is quite diverse and we were happy to make a showing," said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

Wagner Control Spray Infomercial Description:

This Infomercial presents the Wagner Control Spray, a revolutionary paint sprayer with "Lock-N-Go" technology that allows a person to paint smart and paint fast. It gives the user maximum control of both spray volume and pattern while delivering more paint, stain and sealer onto weekend projects and less into the air. Demonstrations show how easy it is to use, and how it makes changing paints and stains, and clean up, fast and simple.

The show depicts three challenges featuring the Wagner Control Spray versus ordinary painting supplies. The first experiment was a race to finish a neighborhood's many painting projects; another test was a competition to seal the wood on a baseball diamond's bleachers, dugout, and benches; and the final battle featured a sprint to paint a set of outdoor louvered shutters.

The results? The Control Spray finished all the neighborhood projects before the team using ordinary brushes got half way through theirs, finished the entire baseball diamond in one day, and completed the shutters before the brush had finished one third of the project.

The Chicago International Television Awards, Hugo Awards, were initiated in 1965, to celebrate individuals and organizations that have made significant contributions to the medium. The competition celebrates the quality and diversity in television programming and commercials worldwide. Entrants come from all corners of the globe. Entries are judged by juries of top media professionals who recognize the finest in television from around the world and bestow the highest honor, the Gold Hugo, to works that move the audience and further the medium.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long- and Short-form media buying, telemarketing/fulfillment management and integrated marketing. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.

For more information about hawthorne direct please see www.hawthornedirect.com.

hawthorne direct 300 N. 16th Street Fairfield, IA 52556 (641) 472-3800 X 122 Karla Crawford Kerr Senior Account Executive