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W.A. Wilde, New England's largest direct marketing and fulfillment solutions provider, today announced the launch of Wilde Direct - a full service creative agency that will deliver strategic communications in all direct response media. The agency will be run as an independent unit, and will also provide support for W.A. Wilde's existing client base.
Wilde has tapped Tammy Casserly to act as president for the newly-formed agency. Her management team will be comprised of Sally Moren, director of strategy and creative planning, and Bruce Wagoner, managing director. Casserly brings a robust direct marketing background to her new role, including 13 years with W.A. Wilde--most recently as vice president of sales.
"As our market presence and success have increased over the years, we have realized the benefit of adding a DM agency to complete our service offering," comments Tom A. Wilde, chief executive officer, Wilde. "With Wilde Direct, we'll now be able to offer present and future clients the types of creative services they need--from media planning to award-winning creative, to cutting-edge strategy."
"It's all part of a continuum," stresses Wilde. "Direct response has become an increasingly sophisticated business over time, and with Wilde Direct, we feel we can meet our clients' goals, no matter where they engage our services along that continuum."
"Wilde Direct has assembled some of the best talent in the business," adds Casserly. "The competition for ideas is fierce in the world of direct, and we feel that we've staffed to meet that demand, with talent that's able to deliver bottom-line results for our clients. The agency lists a number of recent wins, such as CFS Affinity Services and Green Mountain Coffee Roasters, in addition to its ongoing relationships with Great-West Life Assurance and Bombardier Skyjet, to name a few."
Casserly concludes, "With our ability to take clients from research and media planning straight through to program implementation and results analysis, I feel confident that we're building a real industry force - one that will aptly complement W. A. Wilde's reputation for excellence in the world of direct."
About W.A. Wilde
Founded in 1868, W. A. Wilde has evolved from a small publishing company into New England's largest direct marketing solutions provider. W. A. Wilde provides a comprehensive suite of direct marketing services, including strategic account planning, creative development, integrated media research and acquisition, turnkey direct mail production services, database management, and fulfillment services. In addition, the company holds a cutting-edge position in digital asset management and currently offers its clients a host of web-based marketing tools as well as highly customizable print-on-demand capabilities. Wilde is based in Holliston, MA. For further information, please visit http://www.wilde.com.