Backchannelmedia

Backchannelmedia

NEW YORK, Jan. 8 /PRNewswire/ -- Conill has been named 2006 Multicultural Agency of the Year by Advertising Age magazine.

Advertising Age selects its Multicultural Agency of the Year Award winner according to several criteria, including creative excellence; marketing effectiveness; account wins/losses; strategic thinking, management strength; and financial performance.

This prestigious award puts an exclamation point on a stellar year for Conill. In 2006, the agency launched the first bicultural, bilingual advertisement to run during the Super Bowl, generating an enormous amount of interest and publicity for Toyota's Camry Hybrid vehicle. Conill was also the most awarded agency at the Advertising Age Hispanic Creative Awards and was the Grand Prix winner at the American National Advertisers (ANA) Multicultural Awards. The agency also compiled a long list of international awards in many other important competitions.

"This wonderful honor was made possible by the efforts of all our people," said Cynthia McFarlane, Managing Director. "It's an incredibly exciting time to be in the marketing communications business, particularly within the multicultural marketplace. The challenges are enormous and the opportunities endless. I couldn't imagine a more fertile environment for creating transformational ideas."

In its coverage of Conill, Advertising Age noted, "in a few years, Conill has been transformed from a staid, old-school Hispanic agency to a strategic, creative shop that can compete with the younger Hispanic hotshops and reach acculturated Latinos as easily as the traditional Spanish-dominant market."

"We feel that the best creative work provides the most effective results for our clients' brands," said Antonio Lopez, Executive Creative Director. "We have made a continual effort over the past three years to raise the level of our game. We are delighted to see the hard work of our people manifested in this way."

Commenting to Advertising Age, Jim Farley, group VP-marketing for the Toyota Division of Toyota Motor Sales USA, said, "the key thing Conill gets that makes them so different is they understand the human element of communications better. When we see their creative, they consistently understand the way our customers live and how Toyota can relate to that."

About Conill

Conill, "The Latino Ideas Company," was founded in 1968 and is currently among the fastest growing and most highly awarded Latino agencies in the U.S. Its roster of blue-chip clients includes Johnson & Johnson, Metlife, Procter & Gamble, T-Mobile and Toyota Motor Sales. For more information, visit http://www.conill-ideas.com.

About Advertising Age

For more than 70 years, Advertising Age has been the pre-eminent publication in the fields of marketing, advertising and the media, delivering vital news and information to more than 275,000 professionals each week. The Ad Age Group encompasses print and on-line products including Advertising Age, AdAge.com, AgencyPreview.com, and Creativity. Ad Age has correspondents in many countries and maintains bureaus in New York, Boston, Chicago, Los Angeles, Detroit, San Francisco, Washington, D.C., Hong Kong and London.

SOURCE Conill