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Business Wire

AdSouth Partners, Inc. (OTCBB "ADPR") and L'Avenir, LLC have signed an exclusive retail distribution deal covering the United States, Canada and Mexico for a period of two years. L'Avenir owns a proprietary technology utilized in skin care formulations and the secret is the incorporation of whole eggs. L'Avenir has developed a new line of skin care products exclusively for AdSouth targeted for the mass market. AdSouth will market the new line under its proprietary trademark "e70". AdSouth currently markets and distributes DermaFresh, Miko Brands and Simon Solutions. The "e70" product line will be added to the Derma Fresh Master brand line up of products - see www.dermafresh.com.

The L'Avenir line of products were developed to solve today's most common skin care problems including cellulite, psoriasis, eczema, rosacea, acne, thinning hair, wrinkles, arthritis and more. What sets L'Avenir apart from all others is the driving active ingredients. L'Avenir is the first company to successfully develop a unique process for incorporating whole eggs which consist of over 70 vitamins, minerals and proteins into a skin care formulation.

John Cammarano states, "We are excited about adding a patented high end product line to our current DermaFresh brand. L'Avenir has spent years developing its products and to date has never attempted a mass market release. The uniqueness of the ingredients and its proven benefits sets it apart from all other skin care products in the market. This ground breaking, innovative technology provides AdSouth with the arsenal to build a dynamic marketing campaign to support its retail distribution. AdSouth will introduce select SKU's to the market, initially launching unique cellulite and psoriasis creams."

Mr. Dan DelaRosa, Executive Vice President of L'Avenir, stated, "To date L'Avenir products have only been available through exclusive salons, spas and high-end pharmacies, by using these distribution channels the general public has had limited access to these products. We have been searching for several years now for a mass marketer like AdSouth Partners that has the ability to brand, penetrate a market quickly, and knows how to manage a campaign. We are excited about working with such a reputable and diverse company as AdSouth Partners. Together we can bring this cutting edge technology to the forefront of skincare today."

About L'Avenir

L'Avenir was founded in 1995 by its President Michael Marenick who developed the "Ovasome Tecnology" for his mother who suffered with psoriasis. From its inception, L'Avenir has developed a cult-like following with its customers, and were accepted enthusiastically and characterized by industry participants as something truly 'new and innovative'. The products have been seen on The View, Home Shopping Network, CNBC Television, Fox News and in numerous national publications including SELF Magazine, New York Magazine, Newsweek, Family Circle, Health Magazine and more.

About AdSouth Partners

AdSouth Partners is a vertically integrated direct response marketing company that generates revenues from the placement of advertising, the production of advertisements, creative advertising and public relations consulting services. Since mid 2004, it has expanded its activities as it obtained the rights to products that it markets and sells to retail outlets.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the Safe Harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward- looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in the Company's Form 10-KSB filing, its registration statements and other filings with the United States Securities and Exchange Commission (available at www.sec.gov). The Company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.