Boston College | November 03, 2008
- Brands can stand out as viewers skim ads with TiVo and DVRs
- CHESTNUT HILL, Mass., Nov. 3 /PRNewswire-USNewswire/ -- While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can be influenced by brand images they view only for a fraction of a second.
- Their results are reported in the November edition of the Journal of Marketing.
Business Wire | November 03, 2008
- Strata Marketing, Inc., which sells and supports a full suite of software for end-to-end connection between media buyers and sellers, this month will begin offering buyers integrated access to Microsoft Advertising technologies.
- With Microsoft Advertising technologies fully incorporated into Strata's Digital product, advertising agencies will no longer need to spend time downloading and importing reports about digital placements--allowing them to be more efficient in analyzing the full impact of their campaigns.
- Strata's Buy Management System (SBMS) Digital product was introduced this summer and provides a comprehensive suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media, including online display, search, mobile and in-game advertising.
Star Tribune, Minneapolis | November 04, 2008
- Nov. 4--A reporter for a Twin Cities television station was booked on probable-cause second-degree drunken driving over the weekend, the Minnesota State Patrol said.
- Beth McDonough was earlier arrested in August 2007 for gross-misdemeanor drunken driving and was on probation for that sentence.
- McDonough, 40, a crime reporter for KMSP-TV, Ch. 9, was arrested Saturday morning after she allegedly was involved in a property-damage crash in Golden Valley and stopped in Minnetonka, said Mark Peterson, a State Patrol spokesman.
International Herald Tribune | November 04, 2008
- Another two-year battle will be concluded Tuesday, this one pitting not the major party candidates for the U.S. presidency but entertainment and media titans like Dolly Parton and Google over control of the airwaves.
- As many Americans go to the polls, the Federal Communications Commission is expected to vote on a proposal to make a disputed chunk of radio spectrum available for public use.
- The measure appears likely to pass, though its opponents have mounted a spirited late-stage lobbying effort supported by Senator Hillary Rodham Clinton and others in Congress, the professional sports leagues, Las Vegas casinos, a coalition of rock musicians and, of late, Parton, the country diva who is soon to open a Broadway show.
Backchannelmedia | November 03, 2008
- The Reeve Foundation debuts new national ad campaign giving consumers a look into the world of paralysis
- SHORT HILLS, N.J., Nov. 3 /PRNewswire/ -- The Christopher & Dana Reeve Foundation has announced the launch of its first-ever national advertising campaign.
- The pro-bono campaign was created through a collaboration of Omnicom Group companies including BBDO, PHD, MMI, Atmosphere BBDO, DesignWorks at BBDO, EyeWonder and Outdoor Media Alliance.
SpongeTech Delivery Systems, Inc. | November 03, 2008
- 's Auto Wash and Wax System Spots To Air On WBCN, WBZ, WIP,
- NEW YORK, Nov. 3 /PRNewswire-FirstCall/ -- SpongeTech(R) Delivery Systems, Inc. (OTC Bulletin Board: SPNG), a company which designs, produces, and markets innovative, cost-effective, and environmentally sensitive packaging and product delivery solutions through its exclusive patented packaging technology, will begin airing broadcast promotional advertising of its Auto Wash and Wax System on CBS Radio stations in several major markets.
- In Detroit, SpongeTech(R) spots will air during Wings and Lions games on WXYT; in Chicago, ads for America's Cleaning Company(TM) will air during Bears games on WBBM; in Boston, SpongeTech(R) commercials will air during Patriots games on WBCN and during Bruins games on WBZ; and in Philadelphia, SpongeTech(R) spots will air during Eagles, Flyers, and Sixers games on WIP.
Mobixell Networks | November 04, 2008
- CUPERTINO, California, November 4 /PRNewswire/ -- Mobixell, the mobile multimedia and advertising company is partnering with Brand Mobile a digital marketing agency to deliver a full-service, mobile advertising to the CIS market place.
- Participating are brands like Procter & Gamble, Coca-Cola, Sun InBev and Wrigley.
- According to David Vachadze, CEO of Brand Mobile, "The partnership with Mobixell means that we can now offer a powerful, full service solution consisting of brand management on digital and mobile, campaign planning and execution, ad serving and delivery that will appeal to brand owners and enable operators to leverage their unique assets."
Business Wire | November 04, 2008
- RCN Corporation (NASDAQ: RCNI), a leading provider of all-digital television, high-capacity data, and voice services to residential, business customers and service providers, today announced its results for the third quarter 2008.
- Following are highlights of third quarter 2008 results for consolidated RCN and for the company's two reporting segments: Residential/Small Business, comprised of the RCN and RCN Business Services business units; and RCN Metro Optical Networks.
- For ease of comparison, RCN is presenting results on both a reported basis and on a pro forma basis as if the NEON Communications acquisition, completed November 13, 2007, had been completed on January 1, 2007:
Muskogee Phoenix | November 04, 2008
- Nov. 4--With just more than three months left before the whole TV world goes digital, area TV watchers might not be ready to make the switch.
- "Some people are not even aware this is going to happen," said Bob Montgomery, owner of the Muskogee Radio Shack.
- The store sells a variety of televisions, as well as converter boxes that enable analog sets to pick up digital signals.