Seattle Post - Intelligencer | March 15, 2005
- In seven new television commercials introduced yesterday, the Mariners spoof the Home Shopping Network as part of an advertising campaign for the 2005 season called "Mariners Baseball: What a Show!"
- The campaign, featuring players and coaches in sketches trying to sell elements of baseball to home viewers and an in-studio audience, was put together by longtime Mariners advertising partner Copacino- Fujikado.
- "We felt it was time to shake things up a little bit this year with new players, a new manager and new coaches, and a new chapter in Mariners history," said Jim Copacino, the principal and creative director of the Seattle-based ad agency.
Backchannelmedia | March 18, 2005
- Satellite TV Subscribers Are First to See, Experience, Experiment With All New M-Class -
- MONTVALE, N.J., March 16 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) is giving the 10 million interactive TV subscribers of EchoStar Communications Corporation's DISH Network satellite TV an advanced "all-access pass" to experience and experiment with the new generation M-Class through an innovative interactive advertising campaign beginning this week and running through March, 2005.
- Viewers can also access a photo gallery, order brochures and learn about the new Mercedes-Benz M-Class through advance interactive TV advertising, developed by DISH Network and Turner Media Group and built by interactive TV veteran OpenTV Corp.
Business Wire | March 17, 2005
- Direct Response Financial Services, Inc. (OTCBB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced changes in its executive management team.
- Mr. Kozub will take the position of Controller and will also head the Company's Audit Committee.
- The purpose of the management change was to enhance management's ability to increase shareholder value through execution of the Company's business model which focuses on stored value card products and related technology such as the Company's proprietary DirectLoad Network(TM).
Backchannelmedia | March 18, 2005
- Fifth Product Search Was Added Due to Overwhelming Response
- WEST CHESTER, Pa., March 17 /PRNewswire/ -- Entrepreneurs will have the opportunity to present their consumer products to QVC at the e-commerce leader's 2005 Decade of Discoveries Product Search on Friday, April 22 at QVC Studio Park, the company's headquarters, located in West Chester, Pa. The search will provide inventors, designers and manufacturers with a forum to share their innovative consumer products with representatives from QVC's merchandising and vendor relations divisions.
- At the conclusion of this national search, QVC will select the top 100 products and put them on special QVC broadcasts (summer 2005).
Target Marketing | March 01, 2005
- The ASPCA unleashes the interactive power of the Internet to build relationships and boost awareness
- When it comes to building relationships with constituents, there perhaps is no more effective a tool for nonprofit organizations than the Internet.
- As the American Society for the Prevention of Cruelty to Animals (ASPCA) has learned, the interactive nature of the Internet allows fundraisers to personalize visual appeals that tug on the emotions and purse strings of Web site visitors.
Target Marketing | March 01, 2005
- Thanks to a new concept called addressable TV advertising, it's now possible for advertisers to deliver customized messages to TV viewers.
- Addressable TV advertising brings the direct mail practice of targeting to a TV audience.
- The most widely-deployed targeted TV advertising solutions are Adtag and Adcopy, now available from cable operators' ad sales divisions, such as Comcast Spotlight (which represents most of the top 25 markets), and market interconnects (which represent multiple cable operators, such as the New York Interconnect and Adlink in Los Angeles).
Business Wire | March 16, 2005
- Adjoined Research:
- Adjoined Research, the independent research division of Adjoined Consulting, Inc., an industry-focused, full-service management and IT consulting firm, today announced the immediate availability of its latest report on the retail industry.
- According to the Adjoined Research study "Retail Demand 2005: Emerging Consumer Desires in the Retail Sector," retailers across America better start integrating their supply chain across all channels in order to compete.
Business Wire | March 17, 2005
- Prime Rate Investors, Inc. (OTC.PK: PRRM) announced it has entered discussions with Comcast Corporation to establish RSN affiliate broadcast TV stations in Colorado.
- The combination of this visibility, high visitor rate and attractive market place provide the ideal opportunity for the growth of Prime Rate Investors' network of affiliates," said Prime Rate Investors President Dan Burgess.
- Prime Rate Investors (OTC.PK: PRRM) is a multi-media holding company with interests in outdoor sports, e-tail, retail, print, web, television and film.
Daily Mirror | March 17, 2005
- JANET Burley spent pounds 2,000 last year with telly shopping channel Bid-Up.TV.
- Janet of St. Neots, Cambs, ordered kitchen utensils in October which arrived broken.
- She paid pounds 6.55 to post them back - but her request for a refund was ignored.