Business Wire | March 22, 2005
- Rodale Inc. and GoodTimes Entertainment announced today a multi-year exclusive deal for distribution rights to Rodale's newest line of branded video products, based on the company's popular fitness books and magazine brands.
- Rodale Inc. will develop and produce the videos with GoodTimes Entertainment, providing exclusive distribution rights.
- The companies anticipate a minimum of six titles per year beginning with the June release of Iron Yoga - Bodysculpt Meets Power Yoga.
Business Wire | March 22, 2005
- The new "Dion Sanders Hot Dog Express(TM)" manufactured by CirTran Corp. (OTC BB: CIRT) received a "prime time" debut at the International Home & Housewares Show this week with Prime Time himself -- former NFL and Major League Baseball star Dion Sanders -- as its spokesperson.
- "CirTran's Dion Sanders Hot Dog Express was one of the stars of the show -- that's for sure," said Trevor M. Saliba, the company's executive vice president for worldwide business development.
- Earlier this year CirTran announced it had been awarded an exclusive contract to build the new consumer electronics product (see "CirTran Cuts the Mustard with $5.4 Million Contract to Manufacture the New Sold-on-TV 'Hot Dog Express'," Business Wire, January 24).
Palm Beach Post | March 22, 2005
- Call center giant Convergys Corp. is shutting down its 4-year- old operation at Fort Pierce's Orange Blossom Business Center.
- St. Lucie County officials said Convergys, which handles technical support and other calls for large companies, had lost some contracts in recent months.
- Convergys officials told county leaders in February that the company was planning cutbacks at the Fort Pierce center because it had lost two contracts, said Larry Daum, the county's economic development manager.
Columbian | March 22, 2005
- WASHINGTON Robert Johnson and Black Entertainment Television are known for one thing: each other.
- Johnson is busy with other projects, including his losing NBA franchise in Charlotte, N.C., while the deal that let him stay on as BET's chief executive after he sold the network in 2000 expires this year.
- Stepping down at BET would give Johnson more time to pursue his varied interests.
Marketing Direct | March 01, 2005
- DRTV is moving away from its image as bucket-shop advertising.
- The DRTV ads we remember are all too often the ones that shout the loudest.
- Traditionally the focus of DRTV ads has been to drive response.
Backchannelmedia | March 23, 2005
- March 22: Direct response advertisers using Backchannelmedia's media planning and buying services will be able to generate custom campaign reports from STARS (Sales Tracking and Reporting Services) matched not only to campaign results, and ratios, but also by the demographic profile of each DMA (designated marketing area).
- Demographic Profiles by DMA, by campaign results, available in STARS
- Women Women 18-34 Women 18-49 Men Men 18-34 Men 18-49 Teens Kids Median Income - NEW 3-24-2005 Household Income - NEW 3-24-2005 Household Net Worth - NEW 3-24-2005 Retail Expenditure - NEW 3-24-2005 Homeownership - NEW 3-24-2005 Personal Care Products Expenditure - NEW 3-24-2005 Household Furnishings Expenditure - NEW 3-24-2005 Gifts Expenditure - NEW 3-24-2005
- "As direct response companies mature they are increasingly looking for a greater depth of information in regards to their campaigns, media time expenditures, and into the habits of their customers," said Michael Kokernak, president of Backchannelmedia (www.backchannelmedia.com) a DRTV media planning and buying company located in Boston.
Dealerscope | March 01, 2005
- Both sides are bulking up for the battle to control the home entertainment user experience
- Digital Set-Top Boxes (STBs) are expanding in functionality, adding digital video recorders, interactive electronic program guides and CableCARD HDTV tuners in an attempt to stay viable against the rising tide of integrated and Digital Cable Ready digital television sets.
- These developments are boosting the growth of the STB market, says research firm iSuppli Corp, which in turn reports that the transition to HDTV is acting as a catalyst for this brewing market battle.
Business Wire | March 22, 2005
- Q Television Network (Pink Sheets: QBID) announced today that it will broadcast its first live road show tonight at La TaQueria, at the corner of Indian Canyon and Tahquitz Canyon Way, center of downtown Palm Springs with the honorable mayor Ron Oden opening the show.
- "This is the launch of our national road show and we are thrilled to bring our original programming to all interested viewers," said Frank Olsen, President and CEO of Q Television Network.
- "We are the network of choice for the GLBT community."
Business Wire | March 23, 2005
- Branded Media Corporation (PINK SHEETS: BMCP) announced today that Michael S. Scofield has joined its Board of Directors.
- As developed by BMCP, Branded Media(TM) is designed to materially increase sales of consumer products by exposing brands and their messages through commercial and public television programming, DVD, Video-on-Demand, Direct-Response infomercials and Internet driven direct marketing campaigns.
- Actual results could differ materially from the assumptions currently anticipated
The Tribune | March 23, 2005
- Mar. 23--A local UHF television station that focuses on music 24/7 has expanded its coverage across the Valley and soon will be available statewide and in some parts of Mexico.
- It was not and still is not available through any cable or satellite service.
- Back then, Jeff Crawford and Jennifer Harris Crawford, who run the station, promised big things to come from the small channel that originally featured a camera focused on a fish tank.