Independent, The; London (UK) | October 15, 2005
- It might be surprising to learn that Barry Diller, the famously fierce Hollywood mogul turned internet executive, does not get a thrill from the cut and thrust of competition.
- It doesn't interest me,' says Mr Diller, one of America's richest men and whose career has included heading ABC, running Paramount Pictures and turning Fox into a viable fourth television network in the US for its owner Rupert Murdoch.
- According to Mr Eisner, he and Mr Diller were like 'two little tigers' when they worked together at ABC's television network while in their 20s, where Mr Diller was more senior of the two.
Journal of Advertising | October 01, 2005
- How advertising can influence or change consumers' product experience has been a topic of great interest to marketers.
- The majority of research has suggested that advertising received prior to an experience can exert the most influence.
- In 1999, however, Braun introduced the concept of reconstructive memory, and demonstrated that advertising received after an experience can alter how consumers remember their experience.
Backchannelmedia | October 17, 2005
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Backchannelmedia | October 17, 2005
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Journal of Advertising | October 01, 2005
- Does Creative Advertising Matter?
- This research examines the potential effectiveness of creative advertising in enhancing recall, brand attitude, and purchase intent.
- Results indicated that creative commercials facilitate unaided recall, but that creativity did not enhance aided recall, purchase intent, or brand and advertisement attitude.
Saint Paul Pioneer Press (St. Paul, Minn.) | October 14, 2005
- Oct. 14--Colder Products Co., a St. Paul-based manufacturer, is hoping to make a splash on a reality television show this morning.
- The HydroMax is a fluid reservoir that attaches underneath the back of a football player's shoulder pads, with a tube that allows them to get a drink without running off the field.
- The company has 250 employees in St. Paul, where it makes the couplings.
Backchannelmedia | October 17, 2005
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- Jewelry Television is the nation's fastest-growing home shopping network and the only network that focuses exclusively on the sale of fine jewelry and gemstones.
- Headquartered in Knoxville, Tennessee, the network's live, 24/7 programming is completely unscripted with knowledgeable hosts presenting product information on a wide array of jewelry, loose gemstones, castings, and jewelry-making tools.
Business Wire | October 14, 2005
- Harvey Westbury Corporation (PINK SHEETS:HVYW) announced today that the company is launching a national television campaign in support of its Garry's Royal Satin(R) marine care product line.
- The ads will appear on a rotating basis in Florida on Fox Sports Net, subsidiary of News Corp. (NYSE:NWS) and then in the Baltimore/Washington D.C. area on Comcast Mid Atlantic Sports Network, subsidiary of Comcast (NASDAQ:CMCSA).
- The company expects the ads in Florida to begin in October or early November pending completion of the television ad that is currently in production.
Scotsman, The | October 13, 2005
- EARLIER this year, Maurice Saatchi succinctly defined the business philosophy of M&C Saatchi as "Brutal simplicity of thought".
- Maurice will no doubt today be contemplating the brutally simple truth that his company has lost the British Airways advertising account that Charles and Maurice Saatchi have held for the last 23 years.
- That victory will be particularly sweet for BBH, which was widely thought to have won the British Airways account from the Saatchi brothers in 1995, only to have it snatched away at the last moment.
The Philadelphia Inquirer | October 14, 2005
- Oct. 14--Now that millions of consumers have opened their homes and wallets for huge high-definition television screens, a new video revolution is afoot.
- But this one is showing on much smaller screens, such as the new video iPod announced this week by Apple Computer Inc., not to mention cell phones and handheld game devices already on the market.
- New technology and big media deals, including an effort by Comcast Corp. and Google Inc. to buy into AOL's video-rich Web site, are shaping a new world of on-demand video, available anytime, anywhere.