Backchannelmedia | June 20, 2006
- DEERFIELD BEACH, FL (June 19, 2006) Incredible Discoveries, one of the largest producers of direct response infomercials in the world, today announced they are working with a funding group that is in the process of looking for potential infomercial products to co-fund for the 2007 television season.
- Through the use of their "GET DISCOVERED" website, businesses can fill out a short feasibility questionnaire to see if their product meets the basic criteria for possible infomercial funding.
- We are in the process of evaluating potential infomercial products to co-fund, that will air in 2007, and thought this new 'GET DISCOVERED' website was the perfect vehicle for companies to get a free product evaluation", said Lee Kaplan, Director of Funding for Incredible Discoveries.
Backchannelmedia | June 20, 2006
- Phoenix, AZ InPulse Response Group, a leading company that provides high quality, results-orientated inbound and outbound sales to the direct marketing industry, is generating abundant sales success for Dan Smith and Kathryn Merritt's co-authored financial manual program "Abundance: Spending Your Way to Wealth".
- This program, taught by the financial consultants at the Smith & Merritt Institute (SMI), helps clients to live abundantly and retire wealthy on their present income.
- SMI's financial program, Abundance: Spending Your Way to Wealth, emerged from an idea Dan Smith and Kathryn Merritt had developed just one month prior to the program's launch in March of this year.
Richmond Times - Dispatch | June 17, 2006
- Nielsen Media Research, the nation's primary provider of national television ratings, plans to dramatically modernize how it measures what TV shows Americans watch.
- The modernization project signals the end of Nielsen's decades- old practice of recruiting families across the nation to hand-write diaries of what they watch on television.
- Broadcasters for years have pressured Nielsen to ditch diary- based ratings, arguing that they undercount ratings among young and minority viewers, thereby hurting advertising revenue.
Backchannelmedia | June 20, 2006
- Santa Monica, CA June 2006 Williams Worldwide Television (WWTV) announces the assignment of new team member, Zhen Sun, as Operations Manager.
- Zhen Sun's responsibilities will include maintaining and managing overall manufacturing relationships, developing and managing the company's order processing and fulfillment as well as logistics operations.
- Prior to joining WWTV, Zhen Sun served at Ronco Corporation from July 2004 to May 2006, during which time he was responsible for developing and implementing global sourcing strategies and business plans, implementing sourcing initiatives and negotiating agreements with major suppliers.
Evening Standard; London (UK) | June 19, 2006
- AN unexpected lack of demand for advertising during the World Cup has forced media buyer Carat, part of Aegis, to slash its forecasts for advertising spending growth in the UK this year from 4.5% to just 3.2%.
- The entire UK TV ads market is expected to be down by 13% in July.
- Steve Hobbs, head of media at Carat UK, said: "To a certain extent, the World Cup has helped ITV to hold up its advertising revenues during June but that means that July and August are going to be pretty disastrous.
Business Wire | June 20, 2006
- Research and Markets (http://www.researchandmarkets.com/reports/c38489) has announced the addition of "Customer Relationship Management (CRM) Strategy and Implementation" to their offering.
- What is Customer Relationship Management (CRM)?
- It is a business philosophy that is successfully implemented by installing and utilising CRM technology and by developing a customer relationship strategy and executing it.
Sunday Star - Times; Wellington, New Zealand | June 18, 2006
- THE GOVERNMENT will be the big winner out of free-to-air digital television as broadcasters wrestle with higher costs.
- Analysis by Spectrum Strategy Consultants says the value of analogue spectrum released by going digital could be $131 million - money that would go directly to the government's bottom line.
- "I regard that number as extraordinarily conservative," he said.
Business Wire | June 19, 2006
- Research and Markets (http://www.researchandmarkets.com/reports/c38366) has announced the addition of "Attitudes to TV Advertising in Digital and Broadcast Media in the United States" to their offering.
- The changes in media explored in this report suggest that the system of ad placement is on the verge of a significant change.
- This report provides insight into the merits of different advertising platforms by examining the consumer's subjective impression of advertising across these platforms: The Market Factors section provides a brief on perceived differences in attitudes toward advertising by generation, followed by a discussion of annual advertising spend by platform, and the trend of moving from push to pull advertising.
The Sacramento Bee | June 19, 2006
- Jun. 19--In most homes with cable television, the number of channels that people pay for can run as high as 60, 100, even double or triple that count.
- Typically, most watch only about 17 or so.
- Earlier this month, Sen. John McCain, the Republican senator from Arizona with presidential aspirations, introduced a bill in Washington aimed at making cable channels available on an "a la carte" basis to subscribers.