Revolution | June 01, 2006
- Interactive TV has come a long way from those early response- based campaigns and can now be used for brand-building, says Emma Rigby
- It seems strange that the very first interactive TV campaign on Sky, back in March 2000, was for Unilever's Chicken Tonight cooking sauce.
- Strange because, on the whole, FMCGs have been slow to adopt online, and even slower to use iTV.
Backchannelmedia | June 27, 2006
- BKV has helped Okabashi Brands, LLC secure a spot on the QVC shopping network.
- Okabashi Brands, located in Buford, Georgia, has sold over 100 million pairs of shoes worldwide, putting it in the same league as the Hula Hoop and the Frisbee.
- BKV was hired by Okabashi to help market the OKAb Comfy Clog, with massage therapy, an upscale brand that fits in the "after shoe wear" category.
United Press International | June 06, 2006
- ABC has given in to media ad buyers' insistence that it stick with live ratings guarantees -- current viewer ratings, a report says.
- Previously ABC had told media buyers that it would only negotiate ad rates on Live Plus 7 ratings -- which take into account those looking at digital recordings of shows for a week after they air, The Hollywood Reporter said.
- ABC's broadcast rivals took a softer position, and Madison Avenue formed a united front against the idea, which led ABC to change its stance, the Reporter said
Business Wire | June 26, 2006
- IGIA, INC., (OTC: IGAI.OB), a designer, developer, and worldwide direct marketer and distributor of innovative personal and home care items, announced today it is introducing and exclusively selling Natural 100(TM), a natural multi-purpose household surface cleaning product developed in Switzerland.
- As part of IGIA's strategy to generate new product sales and replace mature product offerings, Natural 100(TM) extends IGIA's lines of home care products.
- To give Natural 100(TM) customers greater value, IGIA will extend a free offer for other Natural 100 cleaners and the opportunity to participate in a convenient continuity program to ensure customers have a steady supply of the everyday use Natural 100(TM) cleaning solution.
Associated Press | June 22, 2006
- DALLAS--AT&T Inc. will begin requiring its 7 million Internet customers to agree that the company owns their account information and can share it with government or law-enforcement agencies.
- Privacy advocates criticized AT&T's move, which takes effect Friday, but the nation's largest phone company said it was merely updating and clarifying its privacy policy.
- "The spirit of the privacy policy and the practices have not changed," said Michael Coe, a spokesman for AT&T.
Business Wire | June 26, 2006
- MotorSports Emporium Inc. (OTCBB: MSEP) announced today their latest car care product by Quadriga MotorSports(TM) is available for distribution.
- Lastly, we have created a dynamic new Web site - www.cleancarkit.com - where Waterless Wash & Wax is available for $11.95.
- One can of Waterless Wash & Wax will clean, on average, five cars which equates to only $2.39 for a complete wash and wax.
MARKET WIRE | June 26, 2006
- Epic Financial Corporation (PINKSHEETS: EPFL) through its wholly owned subsidiary, ASAP Marketing Corporation, today announced that the recent test marketing of the NoMoreMortgage(TM) TV infomercial was a resounding success.
- Larry Ruff, President of NoMoreMortgage(TM) tells Rodney Ray, President of ASAP Marketing Corporation, a wholly owned subsidiary of Epic, "It is a success!"
- Rodney Ray stated, "Our second TV testing is currently underway, media is being purchased nationally, and we expect even better results over the next few weeks.
The Palm Beach Post | June 24, 2006
- Jun. 24--Shareholders in Ion Media Networks Inc. officially ushered in a new era for the television broadcaster Friday by approving the change of its name from Paxson Communications Corp.
- "There is a renewed energy we have created at the company," Chief Executive Brandon Burgess said Friday at the annual shareholders meeting in West Palm Beach.
- The name change was announced in February, and the company has been doing business under the Ion name since.
Business Wire | June 26, 2006
- ION Media Networks, Inc. (AMEX:ION) today announced the appointment of Lucille S. Salhany, television network veteran and managing partner of Echo Bridge Entertainment, and William A. Roskin, formerly executive vice president and currently senior advisor to Viacom Inc., to its Board of Directors effective June 23, 2006.
- "We are pleased to welcome these two experienced, highly esteemed leaders to our board," said CEO Brandon Burgess.
- In 1993, Ms. Salhany became the first woman to head a television network as chairman of Fox Broadcasting, where she guided the network's expansion from four to seven nights.
Business Wire | June 26, 2006
- EchoStar Communications Corporation (NASDAQ: DISH) today announced an agreement with GetConnected, Inc., to embed GetConnected's transaction processing platform for the sale of digital services into EchoStar's reseller portal.
- By implementing GetConnected's platform, the EchoStar reseller portal now enables DISH Network retailers to go online and find out if a customer can also receive DSL service from various providers.
- With the GetConnected platform providing end-to-end order management, qualified customers are offered the best DSL service in their particular market.