Backchannelmedia | September 11, 2006
- Fairfield, Iowa hawthorne direct, the direct response television advertising agency, recently won their 300th industry award when it received the Video Festival First Place Gold Camera Award for the infomercial Wagner Control Spray.
- Wagner Control Spray Infomercial Description:
- This infomercial presents the Wagner Control Spray, a revolutionary paint sprayer with "Lock-N-Go" technology that allows a person to paint smart and paint fast.
Backchannelmedia | September 11, 2006
- WEST CHESTER, Pa., Sept. 6 /PRNewswire/ -- QVC, Inc. announces that former news anchor Sandra Bennett has been selected as its newest program host.
- Bennett will spend approximately six months participating in intensive host training, which includes learning about QVC's products and sales strategy.
- Once she transitions to a full-time role, Bennett will be responsible for providing product information and demonstrations for the channel's live 24-hour programming.
BBC Monitoring Media | September 11, 2006
- Analysis by Peter Feuilherade of BBC Monitoring at the International Broadcasting Convention (IBC) in Amsterdam
- Television broadcasters, apart from those funded entirely by a licence fee, have so far relied largely on advertising as a major source of revenue.
- But the traditional broadcast TV market is facing increasing pressure, delegates heard at this week's IBC in Amsterdam, Europe's biggest broadcasting trade fair.
BBC Monitoring Media | September 11, 2006
- Analysis by Steve Metcalf of BBC Monitoring at the International Broadcasting Convention in Amsterdam on 10 September
- One of the "hot topics" at this year's IBC trade gathering in Amsterdam was IPTV internet protocol television.
- The Accenture report defined IPTV as "the delivery of broadcast- quality digital television and other services over a broadband network using internet technology".
The Santa Fe New Mexican | September 08, 2006
- Johnny comes marching home
- Mother Angelica, a once-cloistered sister of the Poor Clare order, founded the Eternal Word Television Network in 1981 in a garage of the monastery she established in Irondale, Ala. In August, EWTN celebrated its 25th anniversary in the Word business.
- While a reported 80 percent of EWTN's programming is original, the network also airs independently produced shows, including Bishop Fulton J. Sheen's series Life Is Worth Living, which ran from 1952 to 1957.
Backchannelmedia | September 11, 2006
- Youth, particularly tweens, agree that they often pay close attention to advertisements to make sure they buy the right products (36% of tweens ages 8-12 and 22% of teens ages 13-18).
- The influence of advertising is similar to the influence of friends on young people's purchase decisions, with 36 percent of tweens and 23 percent of teens saying that they often look to see what their friends use and buy when making purchase decisions.
- These are the results of a nationwide survey of 1,306 U.S. children and teenagers (ages 8 to 18) surveyed online by Harris Interactive(R) between May 18 to 23, 2006.
Backchannelmedia | September 11, 2006
- LOS ANGELES, Aug. 21 /PRNewswire/ -- ThisNext launches its shopcasting and product discovery network today.
- Bloggers, tastemakers and power-shoppers use ThisNext to recommend and discover products that best match their lifestyle and interests.
- Shopcasting on ThisNext helps shoppers discover new products by letting them pose that same question online.
Business Wire | September 11, 2006
- Telephia Unveils Results of Industry's First Mobile TV Diary Report: ABC News is the Most Watched Mobile TV Channel, While CNN is No.
- The mobile TV audience grew 45 percent to 3.7 million subscribers in Q2 2006, according to Telephia, the largest provider of consumer research to the communications and new media markets.
- Telephia today launched the inaugural results of the Mobile TV Diary Report, which is the first and only measurement product in the industry that provides detailed research on mobile TV viewership, revenue performance, demographic profiles, behavioral measures, and advertising preferences.
Backchannelmedia | September 11, 2006
- PHILADELPHIA, Aug. 31 /PRNewswire/ -- CN8, The Comcast Network unveils a new network-wide original programming lineup on Tuesday, Sept. 5, 2006 to further serve the interests of its expanded audience from Maine through Virginia and the District of Columbia.
- The new schedule coincides with CN8's 10th anniversary and launch into an additional 2 million homes throughout Washington, D.C., Maryland, Virginia and Pennsylvania, and to new subscribers added from recent Adelphia and Susquehanna Communications acquisitions and transfers.
- "When we launched CN8 in 1996 we reached only 400,000 homes, but had an ambitious goal of creating a network that would offer intelligent, interactive, live programming that would break the mold of traditional broadcast networks," said Michael Doyle, founder, CN8 and president, Comcast Cable Eastern Division.