Business Wire | July 11, 2007
- Federated Media, the fast-growing network of conversational media websites including Dooce, Digg, Wikia, and Boing Boing, today announced the launch of the 2007 Conversational Marketing Summit.
- Participants include Laura Desmond, CEO of Starcom MediaVest Group/The Americas, Jay Adelson, CEO Digg, Casey Jones, VP Marketing, Dell, and senior executives from Facebook, MySpace, YouTube, Six Apart, and many others.
- "It's clear that media -- and therefore marketing -- is undergoing a significant evolution," said John Battelle, Federated Media's founder and CEO, and host of the CM Summit.
Business Wire | July 11, 2007
- Research and Markets (http://www.researchandmarkets.com/reports/c62428) has announced the addition of "Driving The Transition To Digital Television (Strategy Focus)" to their offering.
- The television sector is undergoing a significant transformation as traditional communications boundaries blur and converged services become increasingly important to create competitive advantage.
- As the sector transforms, service operators and broadcaster are searching for multiple strategies to ensure that their offerings are kept attractive to consumers.
MARKET WIRE | July 12, 2007
- Avitech LifeSciences Inc. (PINKSHEETS: AVLF) has been approached by a major marketing firm to distribute two of the Company's all natural products, Avitol and Hair Growth, through direct response multimedia commercials.
- In accordance with this proposed agreement Avitech LifeSciences Inc. is in the process of producing a lower concentrated formula that will be more cost effective and conducive to overall market acceptance by the general public.
- Avitech LifeSciences Inc. is a wholesaler and an online retailer of a line of all natural health supplements selected for their blends and quality of production.
Business Wire | July 12, 2007
- TV Guide Network's headlining summer series, AMERICA'S NEXT PRODUCER, will be supported with the biggest marketing campaign and digital video distribution in the network's history. TV Guide Network's national marketing initiatives will generate a quarter of a billion impressions and will include a multi-million dollar media campaign across cable and satellite television, print, outdoor and online.
- The sneak preview of episode one is available now on TV Guide SPOT, the Company's video-on-demand network, and TV Guide Broadband, an ad-supported broadband programming service.
- TV Guide SPOT will distribute AMERICA'S NEXT PRODUCER content across its 28 million home footprint on Cox, Comcast, Charter, Time Warner, Mediacom, Insight and Verizon.
MARKET WIRE | July 12, 2007
- Aptimus, Inc. (NASDAQ: APTM), the Point-of-Action(TM) online advertising network, today announced two breakthroughs in direct response advertising.
- Aptimus has successfully created a cost-per-interaction platform to enhance the performance of its multimedia ad units, as well as a new HTML-based ad unit that delivers full lead generation capabilities within a standard Interactive Advertising Bureau (IAB) banner format.
- The Aptimus pay-per-interaction advertising solution expands on Aptimus' industry leading online lead generation capabilities by successfully building an informed customer base for advertisers through engaging multimedia ad units that incorporate rich media, video, flash, demos, store locators and more with full lead generation capabilities.
Business Wire | July 11, 2007
- 60Frames Entertainment, a new company dedicated to the financing, ad sales and syndication of professionally-produced online content, launched today.
- 60Frames will be working with artists that include visionary filmmakers Joel and Ethan Coen, who will create content for 60Frames, as well as serve on a Creative Advisory Board.
- It was incubated by leading Hollywood talent and literary agency United Talent Agency (UTA) and innovative Internet-based advertising agency Spot Runner.
MARKET WIRE | July 11, 2007
- Men's Outdoors & Recreation Channel (MOR) and Mathews Inc., the premier U.S. bow manufacturer, announced today the launch of "Catch Us If You Can Thursdays, Sponsored by Mathews Solocam," a four-hour programming block targeted to hunting enthusiasts.
- Mathews signed a long-term deal to sponsor a programming block on MOR, giving the bow manufacturer powerful interactive TV (iTV) advertising tools delivered to viewers through a one-of-a-kind programming vehicle made available through MOR.
- By integrating Mathews-branded, two-minute interactive TV interstitials produced by MOR, Mathews will increase TV viewer participation compared to traditional advertising.
Business Wire | July 06, 2007
- Yankee Group today revealed that the global in-game advertising market, which generated $77.7 million globally in 2006, continues to develop at an exponential rate.
- According to the Yankee Group Report, Advertising and Games: 2007 In-Game Advertising Forecast, published today, new media is eclipsing traditional advertising media.
- "As ubiquitous connectivity continues to reshape the media and entertainment landscape, media fragmentation and clutter are a result, making traditional advertising channels less effective," said Michael Goodman, director of digital entertainment in Yankee Group's Consumer Research group.