October 04, 2007

Advil Ads Give Wyeth Headaches

Advil Ads Give Wyeth Headaches

Richmond Times - Dispatch | September 29, 2007

  • The Food and Drug Administration has not given approval for sales of Advil Maximum Strength.
  • Madison, N.J.-based Wyeth had notified some retailers that distribution of the new product was "imminent," and a few retailers this month promoted it in store fliers, Wyeth spokesman Doug Petkus said yesterday.
  • However, the FDA told Wyeth on Sept. 14 that it must meet certain conditions before the agency can approve sale of the product.

WeeWorld Opens Its Rapidly Growing Community to Brand Advertisers

MARKET WIRE | September 25, 2007

  • WeeWorld, a popular avatar-based social network, has unveiled a brand-friendly suite of immersive advertising products that make it simple for brands to engage authentically with users.
  • On WeeWorld, users express their styles and passions and connect with friends through avatars called WeeMees.
  • By choosing to wear and display branded items, users virally endorse and recommend brands to their friends providing a foundation for positive brand engagement.

GloveGator(TM): The World's First Cold Weather Glove Retention Device

Backchannelmedia | October 04, 2007

  • BEND, Ore., Oct. 3 /PRNewswire/ -- GloveGator, LLC announces the launch of its signature product, the patent-pending GloveGator sleeve, the world's first cold weather glove retention device.
  • "At GloveGator, we know firsthand what it's like to have our kids' gloves or mittens falling off each time we go outside," explains Amber Johnson, partner at GloveGator, LLC. "Like you, we tried to put them back on, but once the cold got in, the gloves kept slipping off, and our children's hands became colder and colder.
  • The unique design of the GloveGator sleeve provides maximum warmth and protection from the elements for you and your kids.

For First Time, VFW is Using TV to Raise Money

The Daily Record (Baltimore) | October 02, 2007

  • Feeling the financial strain of caring for soldiers returning from wars in both Afghanistan and Iraq, the Veterans of Foreign Wars of the United States is advertising on television for donations for the first time in its 108-year history.
  • The group, which started in 1898 after the Spanish-American War, is running the ads to solicit donations to help soldiers returning from the war zones and the families of those still deployed.
  • According to the Pentagon, 1.4 million soldiers have served in Iraq and Afghanistan since 2001.

GE Digital Cameras, HSN Team Up to Fight Breast Cancer

Business Wire | October 03, 2007

  • General Imaging, the worldwide exclusive licensee for GE digital cameras, has announced a partnership with multichannel retailer HSN that will let consumers join in their effort to fight for breast cancer.
  • The GE H855 will be offered exclusively by HSN during an Oct. 20 broadcast -- and also online at www.hsn.com.
  • For every unit sold, HSN will donate a portion of proceeds to Susan G. Komen for the Cure, one of the leading organizations fighting breast cancer and promoting awareness of the disease.

New Book Exposes the Ugly Side of the Beauty Industry

Backchannelmedia | October 04, 2007

  • The $35 billion cosmetics industry is so powerful they've kept themselves unregulated for decades.
  • A new, just-off-the- presses book by Stacy Malkan -- "Not Just a Pretty Face: The Ugly Side of the Beauty Industry" (New Society Publishers, October 2007), reveals the toxic truth about the personal care products used daily by women, men, teenagers and children.
  • "Not Just a Pretty Face" chronicles the story of the Campaign for Safe Cosmetics, a national coalition of health and environmental groups that asked some tough questions of the world's largest cosmetics companies:

American HomeHealth's Ousted CEO Blamed for Company's Demise, $9 Million Loss

St. Petersburg Times | September 30, 2007

  • Sep. 30--The Super Bowl XL halftime show had ended.
  • Ruly Lora was focused less on the big game than on the big commercial that would launch his health-care products to a national audience of more than 100 million.
  • Surrounded by co-workers and investors of St. Petersburg's American HomeHealth Inc. on Feb. 5, 2006, Lora gazed at the big screen at his Super Bowl party at the St. Pete Times Forum in Tampa.

Plan to Allow TV Stations to Get Out of Bankruptcy

Advocate; Baton Rouge, La. | October 02, 2007

  • A federal bankruptcy judge signed off on a plan Monday that would allow the Lafayette owners of Baton Rouge's Fox and NBC affiliates to emerge from bankruptcy, the attorney representing the station owners said.
  • William H. Patrick, the attorney for Communications Corporation of America, said all that remains is for the deal to be approved by the Federal Communications Commission, which he said could occur as soon as today.
  • The agreement, outlined earlier this month, would allow owners Wayne Elmore, Thomas Galloway and Sheldon Galloway to continue to operate the stations and own 10 percent of their parent company.