International Herald Tribune | February 06, 2008
- News Corp., the media company controlled by Rupert Murdoch, nudged up its full-year outlook and said it had not seen any weakness in the television advertising market, after posting a moderate rise in quarterly profit.
- News Corp., which owns Fox News and the Fox television network in the United States, forecast that its fiscal 2008 operating income would grow in the mid-teens percentage range, above its previous estimate in the low teens.
- "Now I know there are concerns about the health of the ad market," News Corp.'s chief operating officer, Peter Chernin, said on a conference call with analysts.
Business Wire | February 06, 2008
- eFoodSafety.com, Inc. (OTCBB: EFSF, www.efoodsafety.com), a researcher and developer of nutraceutical and whole foods products, will launch a direct-response marketing campaign for its recently introduced all-natural skincare line, NumaDerm.
- The company has retained Respond2 Communications, a leading advertising agency in the direct-response market, to spearhead and direct the campaign, which is expected to air in April.
- eFoodSafety anticipates that Respond2's vast knowledge of the consumer space for beauty products, as well as its tremendous experience in direct-response commercials, including campaigns for Revlon, will create a successful marketing blitz of increased market exposure and sales opportunities.
Backchannelmedia | February 07, 2008
- Scottsdale, AZ-- (February 7, 2008) - AOR Direct, the industry's newest direct marketing agency opened its doors February 1st, 2008.
- As experts in campaign evaluation, positioning, and media management; AOR Direct is a dynamic direct response agency providing large scale solutions with personal attention to detail.
- AOR Direct's business philosophy is simple....
Business Wire | February 06, 2008
- ION Media Networks, Inc. (AMEX:ION) announced today that Eleo Hensleigh has been named Chief Marketing Officer.
- In this position, which will be based in New York, Ms. Hensleigh will develop, manage and implement all marketing and branding activities across the Company in support of its network and digital multiplatform portfolio.
- "We are thrilled to have Eleo join our management team," said Brandon Burgess, Chairman and CEO of ION Media Networks.
Backchannelmedia | February 07, 2008
- ATLANTA, Feb. 5 /PRNewswire/ -- AutoTrader.com, the ultimate automotive marketplace, will supply new and used online car listings to Cox Television's 15 stations across the country, increasing AutoTrader.com's unique monthly visitors and offering new and used car buyers and sellers even more opportunities to connect and make sales.
- The parent company of both AutoTrader.com and Cox Television is Atlanta-based Cox Enterprises.
- "This will be a win-win for car buyers and car sellers," said AutoTrader.com President and CEO Chip Perry.
Backchannelmedia | February 07, 2008
- Cox-Owned Fox Affiliate KTVU-TV Chooses Bilingual Network for its Multicast
- LOS ANGELES, Feb. 6 /PRNewswire/ -- LATV, the nation's first bilingual music/entertainment network distributed via digital multicast, announced today that it had signed on San Francisco-Oakland-San Jose station KTVU as its 27th national affiliate.
- The Cox-owned Fox station is in the sixth largest DMA (Designated Television Market Area) in the country and the ninth largest Hispanic television market.
Business Wire | February 06, 2008
- BigBand Networks, Inc., (NASDAQ:BBND) will demonstrate a variety of video innovations at next week's CableLabs® Winter Conference Sun., Feb. 10 -- Tues., Feb. 12.
- These include advances in switched digital video and the personalization of programming.
- Forward-looking statements may relate to, but are not limited to the functionality, programming potential and other potential benefits to be derived by our customers from the use of BigBand's products being demonstrated, forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially.
Chattanooga Times/Free Press | February 06, 2008
- Feb. 6--The countdown to digital has officially begun -- just 377 days to the end of analog TV and the beginning of all-digital broadcasts.
- Once the digital transmissions begin on Feb. 18, 2009, millions of Americans will need converter boxes to enable their old analog TV sets to receive a signal.
- Consumers with analog sets who now watch TV using an antenna will need to purchase a converter box to get the free, over-the-air digital signal.