Issue: 05/12/05

Fosdick Fulfillment and Lead Singer, LLC sign

By: Unknown
From: Backchannelmedia

April 26, 2005 - Wallingford, CT - Fosdick Fulfillment (http://www.fosdickfulfillment.com ) and Lead Singer, LLC (http://www.leadsinger.com) have signed a business agreement providing comprehensive Direct to Customer Consumer and Retail Fulfillment and Customer Care services to this entertainment focused firm. The LEADSINGER® - an all-in-the-microphone karaoke system - was developed to provide an instant karaoke party -anywhere and everywhere. You no longer need to haul around bulky machines and loads of CDs because this complete, high-tech system has everything you need in the palm of your hand. LEADSINGER® is the next generation of karaoke. LEADSINGER® will be running multiple (15) seconds Direct Response programs generating interest in the product line and providing an avenue for customers to visit the www.leadsinger.com website and purchase LEADSINGER® products. Banner advertising will also be placed on the www.idolonfox.com website.

"With such a high profile product line, combined with the brand development, through the success of American Idol, we are very pleased to be working with the Leadsinger team - providing a superior level of fulfillment and customer care to their customers and suppliers", said George Fanolis, Vice President New Business Development for Fosdick Fulfillment. Fosdick Fulfillment will provide the following enhanced Fulfillment and Customer Care services: • Lead Generation Fulfillment • e-Commerce Fulfillment including all upsell items • Inventory Management and Systems Administration • Direct Response Customer Service • General Customer Care • Detailed Program Reporting and Analysis

This high profile program will be administered from Fosdick Fulfillment's Wallingford, CT facility thereby decreasing the time of delivery of specific deliverables, as well as maximizing the economies of all distribution cost. Jerry Choe, President, LEADSINGER® added, "Fosdick Fulfillment has provided outstanding service throughout every facet of our business relationship. The dedication from daily account management issues and program due diligence to consultative operations and distribution has continued to reinforce our decision to choose Fosdick Fulfillment as our long term Fulfillment and Customer Care business partner. "

About Fosdick Fulfillment:

Established in 1965, Fosdick Fulfillment is a privately held corporation who currently fulfills more than 20 million orders per year on behalf of its client partners. With fulfillment and warehousing capacity exceeding a half million square feet, Fosdick Fulfillment continues to provide comprehensive logistics/fulfillment services to client partners in a variety of vertical markets focusing on market disciplines such as Literature/Catalog Fulfillment, Direct Response, Retail Distribution, Promotion Support, and Premium Incentives. For more information on this program, as well as additional Fosdick Fulfillment products and services, please call George Fanolis at 203.679.3228 or via e-mail:george@fosdickcorp.com .

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