By: Unknown
From: Backchannelmedia
Aloecure(r) promotes digestive health by naturally buffering stomach acid
(Seattle, Wash.) - August 6 - Cesari Direct, a full-service direct response television (DRTV) advertising agency based in Seattle, is proud to announce the nationwide roll-out of the Aloecure(r) long-form direct response television campaign. Directed by Rick Cesari, Founder of Cesari Direct, the Aloecure(r) long-form show educates consumers about digestive health and how Aloecure(r) can help buffer stomach acid naturally, alleviating symptoms of acid reflux, heartburn, and other digestive ailments.
"When American Global Health Group, LLC [makers of Aloecure(r)] approached me about marketing their product, I saw a tremendous potential for them to rapidly build their brand using DRTV," said Rick Cesari, Founder and Chairman of Cesari Direct, from his Seattle office about the makers of Aloecure(r). "There is obviously a tremendous consumer demand for digestive aid products in the marketplace and with Aloecure's(r) retail roll-out strategy and consumer education needed about their product, long form DRTV was an obvious perfect fit. I am honored to bring our DRTV expertise to help them [American Global Health Group, LLC] be first to market with an all- natural, certified organic aloe-based digestive aid."
Doug Jewett, Founder and Chairman of American Global Health Group, LLC , in Seattle, WA, was attracted to DRTV as the primary method to market his product for numerous reasons. "We liked the long format because we knew we needed thirty minutes to educate consumers about the health benefits of aloe, benefits that go beyond rubbing aloe on your skin to alleviate sunburn," said Jewett. "As a start-up company, we were also attracted to the economic measurability and accountability that DRTV offers. Rick and his team have provided superior expertise and service with all of the facets of our DRTV campaign including production, media buying, and campaign management. They really understand how DRTV integrates within our multi-channel marketing strategy for Aloecure(r), especially as we expand our retail distribution in the coming months. We look forward to the second half of the year as we ramp-up our media spend."
About Aloecure(r) - The Product AloeCure(r) (www.aloecure.com) is an organically grown and produced daily dietary supplement that provides the stomach and body with the incredible soothing and regenerative qualities of Aloe Vera. AloeCure(r) is made from the juice of organic Aloe vera plants. AloeCure(r) is produced with a unique and proprietary process that fully captures the natural consistency and wholesomeness of the Aloe vera plant and delivers the full benefits of Aloe vera directly to your digestive system.
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About Aloecure(r) - The Company AloeCure(r) is a wholly owned and fully vertically integrated American company. Their headquarters are based in Seattle, WA and their aloe fields and production facilities are located in the tropics of China. Aloecure(r) owns every single step of the production process: growing, harvesting, processing aloe in accordance with their proprietary technology, bottling, packaging and shipping. Thus, they guarantee the highest standard of quality at every stage between an aloe plant in the field and AloeCure(r) in the bottle. Their fields and aloe plants, production facility, and aloe juice are organically certified by ECOCERT, the leading international organic certifying agency.
About Cesari Direct Founded in 1993, Cesari Direct (www.cesaridirect.com) is one of the country's leading direct response television advertising agencies. It produces both long- and short-form direct response television shows (infomercials), as well as provides media-buying services, interactive website development, and campaign management for its clients. The namesake and active CEO of the company, Rick Cesari, has long been considered a pioneer in the DRTV industry, having created and produced more than 75 infomercials with such successes such as: Juiceman Juicer, George Foreman Grill, Sonicare Toothbrush, OxiClean, and Rug Doctor Mighty Pro.
CONTACT: TIM O'BRIEN - 206.281.7975 X 353
