By: Unknown
From: Business Wire
Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Bath & Body Works has launched Bazaarvoice Ratings and Reviews to provide its customers with an easier way to connect with each other and the Bath & Body Works brand. Customers can now share their feedback, experiences, and recommendations on thousands of personal care products, including shower gels, lotions, candles and accessories, at http://www.bathandbodyworks.com. This direct customer input is analyzed by Bazaarvoice's expert Community Services team to identify opportunities for improving the company's marketing and merchandising strategy.
"Bazaarvoice gives our customers a voice, and lets them share unbiased opinions about our products with their peers," said Shannon Glass, director of Internet operations for Limited Brands, parent company for Bath & Body Works as well as Victoria's Secret, C.O. Bigelow, Henri Bendel, La Senza, and The White Barn Candle Co. "Our goal is to make shopping on our Web site a much more social experience, and Bazaarvoice offers the functionality and expert services to ensure we get there quickly. Our customers, and the entire Bath & Body Works brand, have benefited from our Ratings and Reviews implementation."
Bath & Body Works selected Bazaarvoice for its seamless integration with the GSI Commerce platform and superior ratings and reviews technology, community moderation, analytics, and reporting. The company also found that Bazaarvoice's client-centric strategic services and product roadmap were best aligned with Bath & Body Works' goal of maximizing total ROI from the customer-generated content.
The customized Ratings and Reviews implementation, which included product rating dimensions such as "fragrance" and "price value," was completed in less than 8 weeks on the GSI Commerce platform and delivered an immediate positive impact on product page conversions. Bath & Body Works immediately began to extend consumer-generated review content into its marketing campaigns. In the recent launch of an email campaign promoting a relatively new product called the FitFlop, Bath and Body Works used customer ratings and reviews to enhance messaging about the product benefits. The campaign achieved 10% higher conversion and 12% higher sales per visitor as compared to campaigns that do not include customer ratings and reviews.
"Our experience with Bazaarvoice has been 5-star: they are very collaborative, quick to respond, and provide an easy-to-integrate and easy-to-manage offering," Glass continued. "We believe in their best practices, roadmap, vision, and leadership. They're an extension of our team and will be a collaborative partner for our social commerce strategy."
About Bath & Body Works
Bath & Body Works offers the most luxurious beauty products in fragrant bath and body care, facial skincare, hair, spa and home. Today the specialty store sells not only its own branded product line, but leading beauty brands as well, including Patricia Wexler M.D. Dermatology, Frederic Fekkai, Slatkin and Company, C.O. Bigelow, Aromatherapy, and True Blue Spa. Bath & Body Works products are also available online at www.BathandBodyWorks.com and by catalogue.
Bath & Body Works operates nearly 1600 stores based in the United States and is a division of Limited Brands, Inc., who owns Victoria's Secret, C.O. Bigelow, White Barn Candle Co., and Henri Bendel.
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.
Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 130 eCommerce leaders including Bass Pro Shops, Dell, Macy's, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company's Web site at www.bazaarvoice.com or email info@bazaarvoice.com.
