By: Unknown
From: Backchannelmedia
CHICAGO and LOWELL, Mass., October 17, 2007-The Direct Marketing Educational Foundation (DMEF) presented Litle & Co. Chairman Tim Litle with the Edward N. Mayer Educational Leadership Award at its annual dinner, part of the Direct Marketing Association's DMA07 Conference and Exhibition being held this week in Chicago. This is the second national honor in as many years to be given to Litle, who in 2005 was elected to the DMA Hall of Fame for his pioneering efforts in the development of payment processing and e-commerce systems for direct marketers.
The prestigious, peer-nominated Mayer Award-named for legendary direct mail and direct marketing authority Ed Mayer (1907-75) has been awarded each year since 1977. It honors individuals whose level of personal commitment, personal and corporate financial assistance, creation of effective programs, concepts, teaching methods or teaching materials and/or instruction of college students or professionals underscore the DMEF's objective to deepen the teaching of world-class direct/interactive marketing.
"Tim's high standards in business, in direct marketing and in payment management systems have inspired countless people in the world of direct/interactive marketing," said Terri L. Bartlett, DMEF President. "As we celebrate this landmark 30th anniversary of our most prestigious award, it is no mistake that Tim is being honored for his unparalleled commitment and countless demonstrations of giving back to the community through education and professional learning. Tim is truly one of a kind as he continues to set the standard for advancing relevant learning that ensures the future of direct marketing."
"It is a great privilege to help deepen the knowledge fountains that shape the teaching of relevant direct and interactive marketing," said Litle. "It's an even greater honor to be recognized for my role therein."
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About Direct Marketing Educational Foundation (DMEF) Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students by continuously improving the teaching of world-class direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3)nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.
Since its founding, thousands of students have taken advantage of DMEF's educational programs, entering the field with the competitive edge of being "workplace-ready". Many have gone on to become today's direct marketing leaders, an indication of the Foundation's success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation's four decades of work, today approximately 250 colleges and universities offer courses in direct/interactive marketing, 20 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.the-dmef.org.
About Litle & Company (www.litle.com) Litle & Co. is a leading provider of card-not-present transaction processing, payment management and merchant services for businesses that sell directly to consumers through catalog, direct response television (DRTV), recurring payment and e-commerce channels. Founded in 2001, and based in Lowell, Mass., Litle & Co. is in high-growth mode-acknowledged by No. 1 rankings on both the Deloitte New England Technology Fast 50 and the Inc. 500 in 2006.
Editor's Note: Tim Litle image available
Media Contact: John Stevens Litle & Co. 978.275.6620 jstevens@litle.com
