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SPX Corporation, the multi-billion dollar manufacturers and marketers of a fully integrated family of global brands, has turned the focus of their advertising efforts to direct response by signing RW Advertising, Inc. to represent them into the world of direct response television.
SPX, who provides specialty service tools, advanced diagnostic and shop equipment, inspection and gauging systems, training and technical information for vehicle servicing and maintenance throughout the globe, has been entrenched in traditional advertising throughout the company's tenure. The new venture into direct response is a break-a-way from the traditional advertising model companies typically follow
"All advertising should have a direct to consumer pitch that causes a reaction. The infomercial (Informative Commercial) format has its place with traditional advertisers. It educates and effectively tracks the results from its creative so we don't have to wait a quarter or even a year to see how the message affects consumers." said Sean Ryan co-owner of RW Advertising, Inc.
RW Advertising, one of the leaders in direct response marketing, is helping SPX Corporation focus their advertising budget in direct response because of its ability to blend brand awareness with direct impact of their sales while effectively launching the MyDriveAssure product line.
"We're excited by this project specifically in that it coincides directly with our experience and expertise," continued Mr. Ryan. SPX Corporation's Drive Assure Engine Light Urgency Indicator or MyDriveAssure will begin airing across the country in November 2007 with educational pieces designed to jump start their sales into the New Year. SPX Corporation is using the half-hour infomercial format to launch MyDriveAssure in the U.S.A. "We believe that the long-form commercial allows SPX the time needed to fully explain the products features and benefits and will provide maximum impact on product awareness and sales." added Alan Woods co-owner of RW Advertising, Inc.
About RW Advertising:
RW Advertising is a leading national direct response advertising company formed in 2003. RW hosts in-house production, script writing, filming standard and digital, editing, and graphic design departments in addition to their media buying and tracking services. Recent RW clients include Ronco Corp., BSP Pharma, SPX Corp., Masterbuilt, among others. For more information, visit www.rwadv.com.
