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Backchannelmedia

Recent Reports Show Nearly 20 Percent of Site Traffic Converted To Sales

WESTBURY, N.Y., Sept. 14 /PRNewswire-FirstCall/ -- 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) led online retailers in sales conversion rates in June and July with an average of nearly 20 percent of visitors purchasing goods, according to the Nielsen/NetRatings MegaView Online Retail report.

The top online retailers based on June conversion rates included Lands' End, Victoria's Secret, L.L. Bean, QVC, eBay and Amazon.com, with 1-800-FLOWERS.COM leading the pack with 19.4 percent. In July the company continued to lead and increased its conversion rate to 20.4 percent.

"We've been online for 14 years and we strive to create an environment where our customers love to shop," said Chris McCann, president of 1-800-FLOWERS.COM. "Our easy-to-use web site and vast selection of products and services are key factors in our high conversion rates. We're very proud that our customers chose to reward us by making 1-800-FLOWERS.COM their florist of choice."

For 29 years, 1-800-FLOWERS.COM has been committed to creating unique and distinctive product offerings, such as their signature Birthday Flower Cake(R), timeless Fields of Europe(TM) bouquet and festive Make Lemonade(TM) bouquet, which were all top sellers in June and July.

Nielsen/NetRatings uses the most sophisticated technology, leveraging proprietary data-collection technology to track users' every click, purchase and application. For more information, visit www.nielsen-netratings.com.

About 1-800-FLOWERS.COM(R)

For more than 25 years, 1-800-FLOWERS.COM Inc. -- "Your Florist of Choice(SM)" -- has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods and confections, and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped from our growers to your door fresh. Customers can shop at 1-800-FLOWERS.COM 24 hours a day, 7 days a week via the phone or Internet (1-800-356-9377 or www.1800flowers.com) or by visiting a Company-operated or franchised store. Gift advisors are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness is guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home decor and garden merchandise from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); gourmet foods from GreatFood.com(R) (www.greatfood.com); children's gifts from HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com) and wine gifts from the WineTasting Network(R) (www.ambrosiawine.com and www.winetasting.com). 1-800-FLOWERS.COM, Inc. stock is traded on the Nasdaq market under ticker symbol FLWS.

Contact: Allison Braley

MWW Group for 1-800-FLOWERS.COM

(212) 827-3742

abraley@mww.com

Source: 1-800-FLOWERS.COM

CONTACT: Allison Braley of MWW Group for 1-800-FLOWERS.COM, +1-212-827-3742, abraley@mww.com

Web site: http://www.1800flowers.com/ http://www.nielsen-netratings.com/