Issue: 08/08/06

A Partnership Worth Smiling About

Backchannelmedia

Phoenix, AZ For the past two and a half years, InPulse Response Group, a leading company that provides high quality, results-orientated inbound and outbound sales to the direct marketing industry, has had reason to smile.

InPulse Response Group partnered with the Russ Reid Company, a direct marketing and advertising agency that works exclusively with non profit organizations, in December of 2003, and since has been productively handling all Direct Response television inbound donation calls for their client, Operation Smile, a private, not-for-profit, volunteer medical services organization providing free reconstructive facial surgery and related healthcare to children around the world.

"By employing a "Donor First" philosophy from the first interaction with an Operation Smile donor, we can help them build a favorable relationship and develop a positive customer service reputation. As the first point of contact for Operation Smile, the InPulse Telesales Consultants represent, for a brief moment, a very important extension of the organization. The Operation Smile donors should expect only the highest level of customer service, and we partnered with InPulse Response Group to extend and deliver this exceptional care through our DRTV channel," said Elisa Coleman, Account Supervisor, Teleservices for the Russ Reid Company and their client Operation Smile.

Given the nature of Operation Smile, InPulse is pleased to be a part of the efforts of the Russ Reid Company to assist their client Operation Smile as they continue their amazing work changing children's lives.

Dave Robertson, InPulse Senior VP, Sales Center Operations, said "The InPulse team is very proud to play this critical fund raising role and support Operation Smile's life-changing work. Though none of us at InPulse possesses surgical skills, we feel part of the Operation Smile team that is making a difference in the lives of children around the world."

InPulse Response Group, a leader in the direct marketing industry, provides dedicated, high quality telesales services and direct response (DR) campaigns that emphasize the quality of the customer service experience and the resulting revenue that can be earned. Serving as an outside sales force for direct marketers, InPulse crafts the sales approach for point-of-contact, executes the sale through highly trained sales agents, and provides real-time reporting to clients. For further information, please contact Scott Swanson at (602) 643-2044 / sswanson@inpulseresponse.com.

Operation Smile, Inc. (www.operationsmile.org) was founded in 1982 by Dr. William P. Magee Jr., a plastic surgeon and his wife, Kathleen, a nurse and clinical social worker. Operation Smile has traveled to 30 developing countries over the last 24 years, partnering with local physicians and institutions in order to build a legacy of trust, hope, health and dignity to more than 100,000 patients hoping for a chance at a normal life. Operation Smile medical volunteers repair childhood facial deformities while building public and private partnerships that advocate for sustainable healthcare systems for children and families.

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