Backchannelmedia

Backchannelmedia

"We are pleased to receive the Silver ASTRID Award as a testimonial of our creative and production skills," said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

Wagner Control Spray Infomercial Description:

This Infomercial presents the Wagner Control Spray, a revolutionary paint sprayer with "Lock-N-Go" technology that allows a person to paint smart and paint fast. It gives the user maximum control of both spray volume and pattern while delivering more paint, stain and sealer onto weekend projects and less into the air. Demonstrations show how easy it is to use, and how it makes changing paints and stains, and clean up, fast and simple.

The show depicts three challenges featuring the Wagner Control Spray versus ordinary painting supplies. The first experiment was a race to finish a neighborhood's many painting projects; another test was a competition to seal the wood on a baseball diamond's bleachers, dugout, and benches; and the final battle featured a sprint to paint a set of outdoor louvered shutters.

The results? The Control Spray finished all the neighborhood projects before the team using ordinary brushes got half way through theirs, finished the entire baseball diamond in one day, and completed the shutters before the brush had finished one third of the project.

Founded in 1991, the ASTRID Awards honor excellence and innovation in concept, design or production of advertisements in over 20 categories. Entries are judged by panels of design professionals on the basis of concept creativity, clarity and production quality. Each entry is evaluated three separate times during the preliminary rounds. The three sets of scores are then averaged into a single score for the individual entry. The top 30 percent of entries win awards. A certain minimum score must be achieved to qualify for an award. The ASTRID Awards program is the only festival that permits nominators to see the judges' evaluations. Entrants find the scores of great value in their continual learning and creative process.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long- and Short-form media buying, telemarketing/fulfillment management and integrated marketing. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.

For more information about hawthorne direct please see www.hawthornedirect.com.