Backchannelmedia
Scottsdale, AZ InPulse Response Group, a leading direct marketing industry provider of high quality, results-oriented inbound and outbound sales, announced today that VP New Business Development, Scott Swanson is scheduled to speak on a panel with industry colleagues at the Direct Marketing Association's annual conference and exhibition (DMA 06). DMA 06 is the direct and interactive marketing community's most important event for discovering cutting-edge thinking and networking with today's outstanding marketing practitioners.
DMA 06 will host over 140 sessions, including pre- and post-conference intensives covering every aspect of marketing for every level of experience.
Swanson is one of five panelists in "The DRTV Vending Machine How to Pick the Right Vendors", presented by the DMA Broadcast Council during post-conference intensives. The session will acquaint marketers with the vendors necessary to successfully implement a DRTV campaign. The session will go through the vendor selection process starting with information gathering, requests for proposals and contract negotiations. Targeted discussions on each specialized discipline, from full-service DRTV agencies to telemarketing and fulfillment will be covered.
The session will be held on Wednesday, October 18th at 3:00 p.m. and will be hosted by Danette Dickerman, Director of Media at Nautilus, Inc. In addition to Scott Swanson, panelists include: Joan Renfrow, President at Onyx Productions, Rich Contino, VP Media Account Management at hawthorne direct inc, Shane Bradford, Executive Director of Sales at TransFirst ePayment Services and Steven J. Edelstein, Managing Director at Fosdick Fulfillment.
For more information or to register for DMA 06, visit: http://www.the-dma.org/conferences/dma06/.
InPulse Response Group, a leader in the direct marketing industry, provides dedicated, high quality telesales services and direct response (DR) campaigns that emphasize the quality of the customer service experience and the resulting revenue that can be earned. Serving as an outside sales force for direct marketers, InPulse crafts the sales approach for point-of-contact, executes the sale through highly trained sales agents, and provides real-time reporting to clients. For further information, please visit our website: www.inpulseresponse.com or contact Scott Swanson at (602) 643-2044 / sswanson@inpulseresponse.com.
