Backchannelmedia

Backchannelmedia

Portland, Oregon, January 24, 2007 Shoeflyer.com, a blog developed and managed by the New Media division of full-service DRTV agency Respond2 Communications ("Respond2") for its client Shoefly, was selected as today's "Featured Weblog" by TypePad.com, the company announced. TypePad is a blogging service for professionals that hosts many of the world's most popular blogs. "We are very excited about working with Respond2, and we feel that our Shoefly blog is a great tool to connect with current and future customers while driving traffic to our online e-commerce site at shoefly.com. This recognition by TypePad is a big honor for us," stated Shaun Han, owner of Shoefly. Respond2's New Media division was started in April 2006 to expand the company's service offerings for its clients by focusing on the latest emerging technologies. The New Media division combines technology-generated media opportunities with Respond2's existing resources. In addition to creating high quality blogs for Shoefly, Bosley Hair Restoration (BattleAgainstBald.com), and other Respond2 clients, the New Media division offers search engine marketing, viral advertising, online media planning and buying, mobile marketing and online product placement, as well as content creation initiatives such as online video and podcasting. "The New Media division has been a huge success since being launched last year," stated Tim O'Leary, CEO, Respond2 Communications. "I am particularly excited that shoeflyer.com has been chosen as a featured blog on Typepad.com, which is a very big honor in the blogosphere." About Shoefly Shoefly, owned and operated by entrepreneurial couple Shaun Han and Aryana Sih, is the largest independently owned shoe boutique in the Pacific Northwest. Shoefly's vision is to provide the latest women's and men's shoe fashions at a reasonable price range and to continue to present fresh, new styles. To that end, they have created a fun, relaxed atmosphere in convenient locations in Seattle and Portland so that customers return for the unique offerings, service and value.

About Respond2 Communications, Inc. Respond2 Communications, Inc. is the largest independently owned full-service direct response television (DRTV) agency. The Company, based in Portland, Oregon, combines the talents and resources of creative agencies Respond2 and Production West; media buying agency Cmedia; entertainment marketing agency R2 Entertainment; and Marketing & Media Services (MMSI), which specializes in per inquiry (PI) advertising. Respond2 Communications offers clients unparalleled service, support and technology through its major media buying offices in Portland and Philadelphia, two full television production and edit facilities, state-of-the-art web design and management facilities, and a newly updated broadcast duplication facility. More information about Respond2 Communications is available at www.respond2.com.