October 10, 2008

'Nothing New' in WTHI-TV, Cable Talks: CBS Station Off Time Warner Since Oct. 3

'Nothing New' in WTHI-TV, Cable Talks: CBS Station Off Time Warner Since Oct. 3

The Tribune-Star | October 10, 2008

  • Oct. 10--A week after the WTHI-TV pulled its signal from Time Warner Cable, negotiations are still ongoing and area residents have taken notice with mixed levels of attention.
  • After a contract dispute, Time Warner Cable no longer has a legal right to retransmit WTHI-TV or several other stations owned by LIN TV Corp.
  • LIN TV seeks about 30 cents per month per customer from Time Warner to give the cable company the right to retransmit its signal.

Analog TV Going the Way of the 8-Track

The Duncan Banner | October 09, 2008

  • Oct. 9--Anyone who can remember the days-gone-by of the music record, will also remember the 8-track, the cassette, Commodore 64 and the VHS.
  • Analog television is the next to bite the dust in a long list of retired technologies.
  • On Feb. 17, all full-power television broadcast stations in America will stop transmitting in analog.

ON Networks Wins BusinessWeek's ''Best of the Web'' for the Second Year

Business Wire | October 08, 2008

  • ON Networks(R) (ON), a new media company bringing original, digital programming to all screens, today announced that it was named Best of the Web for video for the second year in a row by BusinessWeek's annual reader's survey.
  • "We're honored to be called 'Best of the Web' by BusinessWeek readers," said Kip McClanahan, CEO of ON Networks.
  • "By combining multi-screen video syndication with fresh programming, we are helping consumers and advertisers alike participate in a new form of TV driven by real viewer engagement."

Identifying the Value of Advertising Networks

Media; Asia's Newspaper for Media, Marketing and Advertising | September 04, 2008

  • Ad networks are hard to define properly and those promoting them have muddied the waters with confusing jargon.
  • Michael Hoare reports A central part of any online marketing strategy, ad networks in Asia are beginning to attract the kind of attention they do in the West.
  • But compared to the relative vitality of the affiliate marketing sector, the offerings from the major ad networks are looking a little jaundiced to advertisers, causing widespread disillusion.

Nike Captures True Essence of Being Born to Play Football in New "FATE" TV Commercial

BUSINESS WIRE | October 09, 2008

  • Features NFL Stars LaDainian Tomlinson and Troy Polamalu
  • The "FATE" TV commercial features San Diego Chargers All-Pro running back LaDainian Tomlinson and Pittsburgh Steelers Safety Troy Polamalu.
  • "The beauty of this ad is it reminds us of how much hard work, sacrifice, and yes, fate it takes to make it to the top of the sport of football," said Ken Dice, Nike's Vice President of US Brand Management.

The New York Times Company Names Joseph N. Seibert Chief Information Officer

BUSINESS WIRE | October 09, 2008

  • The New York Times Company
  • The New York Times Company announced today that Joseph N. Seibert has been named chief information officer.
  • He will report to James Follo, senior vice president and chief financial officer.

MSN Increases Its Active Advertiser Base By 19.3 Percent in Q3

Business Wire | October 09, 2008

  • AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled their third quarterly report detailing several key performance indicators for Google, MSN and Yahoo!,
  • Microsoft's increase in active first page advertisers for Q3 was the biggest quarterly increase since AdGooroo began measuring advertising activity, and in just one year, Live Search has grown their active advertiser base by almost 32 percent.
  • "MSN looks to be in a strong position thanks to their ability to retain existing advertisers and bring in new ones in droves despite an uncertain economic environment," said AdGooroo Founder and Chief Gooroo Rich Stokes.

Attention Writers and Bloggers: Connected Accepting Original Contributions

Backchannelmedia Connected | October 10, 2008

  • Attention Writers and Bloggers:
  • The staff here at Backchannelmedia Connected would like to extend to you an opportunity to have original work published to our 21,000 subscribers.
  • We would like the voices of these influential minds to be heard and believe that Connected is a solid platform for this purpose.

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