Growth Strategies | August 01, 2005
- US advertising spending will set another record this year, reaching $279 billion, up 5.7% from 2004- But ad expenditures are down or flat on network TV, in magazines, and in newspapers.
- Advertising on the Internet will grow 15% this year to $8 billion, and is projected to grow to $ 12 billion by 2010, but would still represent a relatively modest amount in the total advertising universe.
- What might the future of advertising look like?
Chattanooga Times/Free Press | September 07, 2005
- Sep. 7--True to its name, the luxury yacht "Liquidity" is moving on to greener waters in Florida.
- Chattanooga millionaire Henry Luken, who brought the 157-foot ship to Chickamauga Lake this summer, said he hopes to cash out his investment by selling his ship to a New York auto dealer in Fort Lauderdale on Friday.
- But as part-owner of the Christensen Shipyards that builds the three-level ships, Mr. Luken expects to soon replace the Liquidity with a comparable ship he hopes to anchor along a new 165-foot floating dock he wants to build adjacent to his Chattanooga home.
PrimeZone Media Network | September 08, 2005
- Affiliate Marketing and Sales Force Additions to Promote Breakthrough Supplements
- HEE Corporation has officially launched its affiliate marketing campaign.
- HEE Corporation will also be training 30 sales representatives on September 10 and 11 on how to educate physicians and clinicians who specialize in treating metabolic syndrome, including diabetes and obesity.
The Oregonian | September 08, 2005
- Sep. 8--VANCOUVER -- Based in Vancouver since its creation in 1986, fitness equipment maker Nautilus Inc. has helped customers to more lithe and athletic bodies over the years while becoming bloated itself well beyond its original size.
- By the summer of 2003, chief executive Gregg Hammann had decided the company was too big for its headquarters, in a nondescript industrial area near the geographical center of the city.
- Ultimately, Hammann and his company stayed put.
Chief Executive; New York | August 01, 2005
- The maker of the original digital video recorder, which changed television viewing with its stand-alone devices that let viewers fast forward through commercials, has been unable to get TiVo into as many homes as it needs to turn a profit.
- But the board hopes Tom Rogers, a broadcast industry veteran, can turn that around as TiVo's new CEO.
- "The only way you can deal with competition is to have a great product that offers more innovation and more eustomer satisfaction than elsewhere," says Rogers.
Business Wire | September 08, 2005
- Forrester Research Consumer Forum 2005
- Consumers are increasingly ignoring traditional media and advertising, and taking cues from each other by using emerging technologies and tools like blogging, mobile messaging, comparison shopping sites, word-of-mouth marketing, smart point-of-sale systems, and peer-to-peer networks.
- They are altering their innovation process from an authoritarian "top-down" approach to more of a "bottom-up" one using technology and insights from consumer-to-consumer communication in order to involve their consumers in the innovation process.
Virginian - Pilot | September 05, 2005
- BY STEVEN G. VEGH
- THE ABC FAMILY Channel, which airs The 700 Club, distanced itself from the show and host Pat Robertson last week with a new disclaimer that has been shown before and after every broadcast of the weekday television program.
- The new wording is significantly stronger than ABC Familys previous disclaimer, which stated that The 700 Club was brought to you by CBN.
Business Wire | September 08, 2005
- Bassett Furniture Industries, Inc. (NASDAQ: BSET), a leading manufacturer and marketer of branded home furnishings, has announced plans to promote its new West End Collection using national television advertising and direct mail.
- "The modern glamour of the West End Collection called for a sophisticated approach," said Michael Satterfield, Bassett's vice president of marketing.
- The West End commercials were developed based on findings from a comprehensive segmentation study we recently completed."
Business Wire | September 09, 2005
- New SUI Helps Operators and Service Providers to Attract and Accustom Subscribers to the Interactive TV World, Increasing Usage and Revenues
- Orca Interactive (LSE:ORCA), a global market leader in developing middleware and applications for IPTV, announced today the development of a new IPTV user interface using Macromedia Flash(TM) 6, to deliver a new compelling, interactive user experience for the broadband television industry.
- So our new SUI is designed to easily integrate into the TV experience and provide an intuitive, use-based flow that avoids distracting or disorienting viewers and supports the transition from linear programming to on-demand viewing."