Backchannelmedia | October 13, 2006
- GARDENA, Calif., Oct. 12 /PRNewswire/ -- Sit 'n Sleep, the sixth largest mattress specialty retailer in the USA, announces the re-launch of their website, http://www.SitnSleep.com, which now includes an e-commerce store selling its new specialty product line, Bedding that Fits(TM).
- With the new SitnSleep.com, the Company is now reaching consumers nationwide, as well as broadening its product offering into a variety of linens, luxury bedding and bedroom accessories.
- Sit 'n Sleep, Your Mattress Superstore, the premier mattress superstore in Southern California, is well-known for its beloved radio and television advertising, featuring the quarreling Larry and his accountant Irwin.
Backchannelmedia | October 13, 2006
- Brooke Shields Reprises Her Role as Star of Colgate Ad to Promote Oral
- NEW YORK, Oct. 12 /PRNewswire/ -- Colgate-Palmolive and Brooke Shields have partnered once again to create a new ad for Colgate Total to remind people that having a healthy mouth is important.
- Ms. Shields, who first debuted in a now classic print ad for Colgate in the 1970s, candidly shares in her first TV commercial for the brand, why she relies on Colgate Total to keep her mouth healthy and protected all day.
Backchannelmedia | October 13, 2006
- NEW YORK, Oct. 12 /PRNewswire/ -- BlackRock, Inc., one of the world's leading investment management firms, has chosen Consuelo Mack WealthTrack for its first television sponsorship in connection with the firm's current branding and advertising campaign.
- Consuelo Mack WealthTrack is the weekly investment program on public television devoted to educating individual investors.
- BlackRock, which just completed its merger with Merrill Lynch Investment Managers (MLIM), is taking over MLIM's position as the program's primary sponsor.
Backchannelmedia | October 13, 2006
- SAN FRANCISCO, Oct. 12 /PRNewswire/ -- Wells Fargo has named Acento Advertising, Inc. as its agency of record for Hispanic creative and promotional marketing in the United States.
- Acento Advertising was selected after a several month search involving 17 agencies specializing in Hispanic marketing and advertising.
- Wells Fargo's previous agency of record, Anita Santiago Advertising, Inc., provided Hispanic marketing and advertising to Wells Fargo for over twelve years.
Providence Journal | October 11, 2006
- Oct. 11--Harrah's Entertainment continues to pump millions of dollars into its push for a Rhode Island casino -- spending $3.2 million last month alone.
- That's about $106,000 a day.
- In the last four months, the Las Vegas-based company has spent nearly $8.4 million trying to persuade voters to amend the state Constitution to allow it and the Narragansett Indian Tribe to build a casino in West Warwick.
Backchannelmedia | October 13, 2006
- Quality direct response programs thrive in the business opportunity marketing space
- InPulse Response Group, a leading direct marketing industry provider of high quality, results-oriented inbound and outbound sales, has been using its expertise, experience and track record of success to prove many American companies are better served by domestic call center solutions.
- Through its proven ability to handle the more complex questions and interactions required when customers are purchasing educational material and courses, InPulse has been converting calls into sales for The Dalbey Wealth Institute's inbound direct response television (DRTV) campaign, "Winning in the Cash Flow Business" for nearly 5 years.
Boston Herald | October 12, 2006
- "Grey's Anatomy" or "CSI: Crime Scene Investigation" - what must you see tonight, and what can wait until tomorrow?
- Take the nation's top two shows, which air against each other at 9 p.m. Thursdays.
- If you'd rather watch "CSI" in real time, record "Grey's," or simply wait until 8 p.m. tomorrow, when ABC repeats it.
The Denver Post | October 09, 2006
- Oct. 9--Heavy hitters from the world of cable will touch down in Denver this week to honor several industry trailblazers and to discuss key issues facing the sector.
- Seven industry veterans, including Comcast chairman Brian Roberts, will be inducted into the Cable Television Hall of Fame on Wednesday at The Cable Center on the University of Denver campus.
- The Cable Center will also host a conference Tuesday to discuss, among other things, how the cable sector can develop and embrace new technologies.