Backchannelmedia | January 25, 2007
- Backchannelmedia is proud to announce a major industry party at this year's ERA convention in Miami Beach, FL. Having recently released DRTV Research to widespread applause, the company has invited Backchannelmedia Trading Partner The Jay Group and industry magazine Response to help celebrate and to co-host the event.
- In recognition of the importance of direct-to-consumer marketing and the need for next-generation media technologies, the group has chosen the theme 'Best in Class'.
- For those unable to attend the event, The Backchannelmedia Lounge will be hosted throughout the convention by Backchannelmedia co-CEO Daniel Hassan as well as other Backchannelmedia employees.
Business Wire | January 25, 2007
- Girls Gone Wild -- the well-known entertainment empire, takes on a new direction -- exceeding all expectations -- launching the much anticipated contemporary apparel collection for men and women, which will make its debut at MAGIC in February 2007.
- While most take years to develop an entire collection, Girls Gone Wild comes out with an impressive launch of sportswear, loungewear, intimate apparel and swimwear.
- "The clothing collection is our next step for continuing the growth of the brand and the affinity with our fans; there's a little Girls Gone Wild in every woman and our clothing line helps them to express that."
Business Wire | January 24, 2007
- Neese Products Inc. today announced the launch of QuickSeals (www.quickseals.com), a revolutionary new food baggie storage system that converts nearly any packaged food item into a resealable storage container, keeping snacks and other perishables fresh and preventing costly food waste.
- Designed for versatility and ease-of-use, the QuickSeals product uses a zip slider top and adhesive strips to form a seal with consumers' favorite food bags or boxes, sealing in freshness and preventing spillage.
- These multi-use storage bags go easily from freezer to microwave or from pantry to plate, making QuickSeals the most versatile item in the kitchen.
News Sentinel | October 05, 2006
- SALE WITH A SOLE
- Home-shopping network QVC will team with the Fashion Footwear Association of New York for the 13th annual FFANY Shoes on Sale event 7-10 p.m. Oct. 18.
- The two biggest benefactors are Nine West Footwear Corp. and Brown Shoe Co.
EContent | January 01, 2007
- behavioral targeting is the hot topic this year among publishers and advertisers, and for good reason.
- This helps WSJ.com increase its inventory of lucrative, high-CPM car ads; allows the advertisers to find and follow qualified buyers with the right ads; and even gives the user ads that are more relevant to her interests.
- Yeah, it sounds a little creepy to have ads stalk a user, but most advertisers have been pleased with the results and so far most of the BT companies have respected the privacy of users and their personally identifiable information.
Associated Press | January 25, 2007
- DUBLIN, Ohio--Wendy's International Inc. said Wednesday that it is replacing McCann Erickson as the advertising agency for the third largest U.S. hamburger chain.
- "We have implemented a new brand strategy, filled our new product pipeline and have taken many steps to strengthen Wendy's relevance with consumers," Wendy's chief marketing officer Ian Rowden said in a written statement.
- McCann Erickson has handled Wendy's advertising since 2002.
Backchannelmedia | January 25, 2007
- Portland, Oregon, January 24, 2007 Shoeflyer.com, a blog developed and managed by the New Media division of full-service DRTV agency Respond2 Communications ("Respond2") for its client Shoefly, was selected as today's "Featured Weblog" by TypePad.com, the company announced.
- "We are very excited about working with Respond2, and we feel that our Shoefly blog is a great tool to connect with current and future customers while driving traffic to our online e-commerce site at shoefly.com.
- Respond2's New Media division was started in April 2006 to expand the company's service offerings for its clients by focusing on the latest emerging technologies.
Business Wire | January 24, 2007
- With more than a dozen manufacturers displaying two-way "plug-and-play" TVs, set-top boxes and other cable-ready devices, the just-completed 2007 Consumer Electronics Show marked a significant milestone in the cable industry's efforts to bring interactive digital TV services to consumers that will not require the use of a leased set-top box.
- Major cable operators are rolling out support for the new OCAP platform on their networks in 2007 and 2008, setting the stage for wide availability of the new two-way plug-and-play devices.
- In addition to the two-way devices, a new technology interface that will allow consumers for the first time to view high-definition and other digital cable content on new Microsoft Vista-enabled personal computers was also displayed at CES.