MARKET WIRE | June 21, 2007
- CastTV has announced its first customer agreement, licensing its innovative video search technology to leading media, entertainment and technology company, Gemstar-TV Guide.
- Released in beta form in April, TV Guide's Online Video Guide (http://video.tvguide.com) uses CastTV's proprietary technology to help power its search index.
- TV Guide's Online Video Guide is focused primarily on professional and independent entertainment video available on the Internet, and provides users with better, more relevant, targeted search results in an uncluttered manner.
Business Wire | June 21, 2007
- GE Commercial Finance's Media, Communications & Entertainment business and NBC Universal today announce the appointment of Thomas M. Byrne, 40, as Managing Director to lead the $250 million newly branded "Peacock Equity Fund".
- Peacock Equity is a joint venture between GE -- Media, Communications & Entertainment and NBC Universal that invests in media and technology companies with high growth potential.
- Byrne heads an international staff charged with investing equity capital in companies that have a strong strategic fit with NBC Universal in a wide range of areas, including advertising services, wireless, digital content and communities, and international platforms.
Backchannelmedia | June 22, 2007
- ROCHESTER, N.Y., June 21 /PRNewswire-FirstCall/ -- Harris Interactive(R) (Nasdaq: HPOL) has introduced GlobalSynch(SM), its next generation global synchronized research platform.
- This integrated web-based system now provides increased speed, greater accuracy and easy real-time access to research data collected anywhere in the world regardless of collection mode.
- GlobalSynch is ideally suited for: quick turnaround projects where instantaneous access to results is important; situations that require access to integrated, enterprise-level business intelligence; and studies using multiple sample sources - including customer data.
Backchannelmedia | June 22, 2007
- NEW YORK, June 21 /PRNewswire/ -- Telmar, the world's leading provider of media planning software, today announced the introduction of its new proprietary web-based search tool named ReSearch Guru(SM) (http://www.telmar.com/rsguru ).
- It does so by integrating Telmar's existing survey analysis engines with the latest programming architecture referred to as SOA,.Net and a new Telmar search optimization routine which selects the right survey for any search and delivers results via its secure data security and application distribution systems.
- According to Stan Federman, Telmar's Chairman and CEO, "The beauty of ReSearch Guru(SM) is that it allows someone other than a highly trained media or marketing research specialist to track down and analyze relevant media information.
Virginian - Pilot | June 21, 2007
- BROADCAST TV's summer slumber is opening the window for smaller cable networks.
- The History Channel's "Ice Road Truckers" debuted to a record 3.4 million viewers, while the Season 3 premiere of TNT's "The Closer" drew 8.8 million - believed to be an all-time high for a basic-cable series.
- CBS won the week with with an average of 7.3 million viewers.
Backchannelmedia | June 22, 2007
- LOS ANGELES, June 21 /PRNewswire/ -- Azteca America, the fastest-growing Hispanic television network in the United States, is proud to announce that it has reached the milestone of coverage in 60 markets with Yuma, Arizona, and Chico, California, giving the network presence in all of the top 40 Hispanic markets in the country.
- Cocola Broadcasting Companies, which also operates Azteca America stations in Fresno and Boise, is one of the leading independent television operators in the country.
- "We are always looking to expand our Azteca America markets and we are happy to add KKDJ to the growing Azteca America footprint," said Gary Cocola, Chairman of Cocola Broadcasting Companies.
Backchannelmedia | June 22, 2007
- Temecula, California â" June 19, 2007 â" REVShare®, televisionâs largest cost-per-action (CPA) advertising network, offers its network of 1200+ television properties its largest amalgamation of commercials in its history, on the heels of announcing its newest technology, CPA Metricsâ¢.
- REVShareâs new CPA technology provides traditional audience reach measurement on cost-per-action campaigns.
- To handle the traffic resulting from REVShareâs unprecedented commercial distribution, and the participating agencies involved, REVShare names Leyla Hodge as Director Client Services.
Backchannelmedia | June 22, 2007
- is an educational and entertaining live action show that originated on WTVS-TV, Detroit Public Television in 2004.
- Daniel Alpert, Station Manager and COO for WTVS said, âAs a viewer myself, I am most impressed with the way that My Bedbugs educates what we call The Whole Child.
- The show currently airs on public and commercial analog and digital stations throughout the U.S. and Canada.