Backchannelmedia | October 02, 2007
- FTC Continues Campaign To Silence Kevin Trudeau's Criticisms of Government
- CHICAGO, Oct. 1 /PRNewswire/ -- The Federal Trade Commission (FTC) continues its campaign to silence best-selling author and activist Kevin Trudeau's criticism of the government, filing an action against opinions expressed in an infomercial promoting Trudeau's latest book, The Weight Loss Cures "They" Don't Want You to Know About.
- In its latest assault against Trudeau, the FTC has abandoned its long-standing policy of not proceeding against advertisements for books, which are protected by the First Amendment.
Independent, The; London (UK) | October 01, 2007
- God forbid, more time pressing the fast-forward button?
- ITV has a new man to steer it through these shifting commercial waters.
- Now Sky's agency, WCRS, has got stuck into one of Sky's corporate obsessions: the environment.
MARKET WIRE | October 01, 2007
- BrightLine and Unilever's AXE brand are harnessing lessons learned to launch another groundbreaking digital television advertising initiative.
- The newest campaign, called Naughty to Nice, is a branded entertainment program that spans multiple interactive AND video on-demand television platforms to showcase the special power of AXE's new Vice shower gel.
- Dish TV and video on-demand channel FearNet were selected to specifically match the target demographics and programming preferences of AXE's 18-24-year-old male target.
Business Wire | October 01, 2007
- Univision Communications Inc., the nation's leading Spanish-language media company, today announced that it has launched a massive multi-platform campaign to educate the country's Hispanic population on the upcoming Congressionally mandated transition from analog to digital television broadcasting (DTV).
- Univision is taking the lead, starting its education program well ahead of the other broadcast networks in order to ensure that all Hispanics in the U.S. and Puerto Rico are appropriately informed about this complex and important issue.
- As part of the first phase of the campaign, Univision today began airing thirty-second public service announcements (PSAs) on its broadcast television networks (Univision and TeleFutura), local television stations, radio stations and online site, featuring some of its most popular stars explaining the DTV transition.
Business Wire | October 01, 2007
- Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Jewelry Television™ has launched ratings and reviews from Bazaarvoice.
- Jewelry Television will also incorporate Bazaarvoice Ratings and Reviews™ into its television programming, allowing tens of millions of viewers nationwide to benefit from their peers' credible opinions.
- "With Bazaarvoice, Jewelry Television customers at JTV.com can now share authentic, unbiased opinions about the thousands of fine jewelry products we sell online," said James Thome, SVP of E-Commerce at Jewelry Television.
Business Wire | October 01, 2007
- Shop Latino TV, the only Spanish Language home shopping live television channel, catering to the Latin Communities throughout the U.S. and Puerto Rico, announced the addition of Shop Latino TV (SLTV) to DISH Network's basic service and DISH Latino package.
- Furthermore, this week Shop Latino TV also announced their agreement with Time Warner to broadcast SLTV in the Texas markets.
- With the launching of Shop Latino TV, over 12.5 million DISH Network subscribers, plus 631,000 subscribers of Time Warner's systems in Texas will have the opportunity to view and enjoy the original and unique programming that Shop Latino TV will bring into their homes.
Business Wire | October 01, 2007
- CirTran Corporation (OTCBB: CIRC) said today that it has introduced "The Real Deal Grill(TM)," the new electric indoor/outdoor cooking appliance it manufactures and markets, carrying the name and endorsement of Evander Holyfield, the former heavyweight champion of the world.
- A new 30-minute infomercial featuring Holyfield made its debut last week in a nationwide TV blitz, airing from coast-to-coast and drawing what CirTran founder and president Iehab J. Hawatmeh called "great interest for a product shown to the public for the very first time."
- The introduction of The Real Deal Grill began Saturday, Sept. 22, Mr. Hawatmeh said, with airings of the infomercial on "highly targeted regional and national stations."
MARKET WIRE | October 01, 2007
- LiveOps, Inc. and ListenUP Espanol today announced a partnership to offer the highest quality Spanish-speaking teleservices solution.
- In turn, ListenUP will provide LiveOps with high quality sales agents who can provide Spanish speakers with service in their native language.
- It is the leading contact center for the direct response industry largely due to Results Based Routing, which always routes calls to the best performing agents.