Business Wire | October 17, 2007
- As the end of the analog broadcast era draws near, Best Buy, the nation's largest consumer electronics retailer, is taking steps to create a smooth transition to digital television (DTV) for all consumers.
- That's why Best Buy today announced that they have pulled all remaining analog television products from store shelves and will only sell digital video tuners in the future.
- Coupon-eligible converter boxes will be available in Best Buy stores beginning in early 2008.
Backchannelmedia | October 18, 2007
- NEW YORK, Oct. 17 /PRNewswire/ -- ESPN, Inc. and The Nielsen Company today announced a ground-breaking collaboration to measure how consumers use media across a variety of platforms including television, the Internet and digital mobile devices.
- With its TV network available in 93 million households and approximately 18 million unique Web users per month, ESPN will work with Nielsen, to develop a new model for cross-media measurement.
- This will enable buyers and sellers of television advertising to understand more completely the interaction of new digital platforms with traditional television viewing.
Business Wire | October 17, 2007
- SinglePoint, the leading mobile messaging connectivity supplier, has been chosen by Blue Frog Media as the company's wireless connectivity provider for its TXTV channels NOYZ™ & Bulla™ TV, and television overlay service, Impulse™.
- Through this new partnership, Blue Frog will take advantage of the unique scalability of SinglePoint's high-capacity messaging systems, which ensure the greatest possible success rate for television based text message campaigns, as Blue Frog continues its aggressive foray into the burgeoning marketplace for interactive television and specifically, promotionally driven TXTV channels and broadcast overlay services.
- BFM has also recently launched Impulse, its cutting edge overlay service, on LATV Network's 14 stations across the U.S. Both TXTV and Impulse highlight the power of mobile enabled interactive television, combining sponsored promotions and prize giveaways targeted toward the highly desirable 13-30 demographic.
Business Wire | October 17, 2007
- HSBC Finance Corporation's card and retail services business and Pathmark Stores, Inc. have entered into an agreement to offer a multi-purpose rewards and payment card for supermarket customers.
- The new Pathmark Advantage Payment Card enhances the current Pathmark Advantage Club card by providing an easy and superior one-swipe payment process that also generates loyalty rewards.
- For Pathmark, the new card provides a unique and cost-effective solution to reward loyal shoppers without having to make any changes at the point-of-sale or sacrificing any efficiencies in customer service.
Business Wire | October 17, 2007
- Bare Escentuals, Inc. (Nasdaq: BARE) today announced that Jim Taschetta has been appointed to the newly created position of Chief Marketing Officer.
- Reporting directly to Chief Executive Officer Leslie Blodgett, Mr. Taschetta is responsible for all of the Company's marketing and product development initiatives.
- A 20-year marketing veteran, Mr. Taschetta has held positions at Visa USA, Inc., Yodlee, The Coca-Cola Company and The Procter & Gamble Company.
Business Wire | October 17, 2007
- Blair Television, a division of Petry Media Corporation, a leader in the nation's $8 billion spot television advertising market, today announced that it has signed a representation agreement with WADL-TV in Detroit, Michigan, the number 11 DMA.
- The station is owned by Adell Broadcasting.
- Started in 1986, WADL, Detroit's urban television station, is a full-power commercially licensed television station founded by Frank Adell.
MARKET WIRE | October 17, 2007
- Shelter Media today announced the launch of its premiere home and garden vertical advertising network built to deliver premium advertising to consumers and home improvement and design professionals imminently looking to make significant investments for the house and home.
- The Shelter Media vertical ad network currently reaches 1.3 million "do-it-for-me" and "do-it-yourself" audiences across 33 Web properties, including HomeClick, BuildersSquare and Easy2DIY.com.
- Shelter Media is powered by Adify's Build Your Own Network (BYON) platform.
Backchannelmedia | October 18, 2007
- CHICAGO and LOWELL, Mass., October 17, 2007-The Direct Marketing Educational Foundation (DMEF) presented Litle & Co. Chairman Tim Litle with the Edward N. Mayer Educational Leadership Award at its annual dinner, part of the Direct Marketing Association's DMA07 Conference and Exhibition being held this week in Chicago.
- This is the second national honor in as many years to be given to Litle, who in 2005 was elected to the DMA Hall of Fame for his pioneering efforts in the development of payment processing and e-commerce systems for direct marketers.
- It honors individuals whose level of personal commitment, personal and corporate financial assistance, creation of effective programs, concepts, teaching methods or teaching materials and/or instruction of college students or professionals underscore the DMEF's objective to deepen the teaching of world-class direct/interactive marketing.