October 26, 2007

Google and Nielsen to Mine Ad Data From TV

Google and Nielsen to Mine Ad Data From TV

International Herald Tribune | October 25, 2007

  • Jennifer A. Kingson contributed reporting.
  • Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.
  • The company on Wednesday announced a partnership with Nielsen, the voice of authority in measuring television audiences, that would give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are.

Guthy-Renker Wins 'Infomercial of the Year' for Sheer Cover

Backchannelmedia | October 26, 2007

  • LAS VEGAS, Oct. 4 /PRNewswire/ -- The world's largest direct response television company, Guthy-Renker celebrated several wins at the 17th Annual Electronic Retailing Association Awards Gala in Las Vegas this week.
  • Recognizing the best in the electronic retailing industry, the ERA honored Sheer Cover with "Best Long Form" Infomercial of the Year and Proactiv Solution with "Best Short Form," "Best Short Form Health & Beauty" and "Best Live Shopping On-Air Guest" for Proactiv co-creator Dr. Kathy Fields.
  • "The response to our brands continues to be remarkable and we're sincerely humbled by our peers' support and recognition of Guthy-Renker and all of its brands."

John Sullivan Joins QVC as Executive Vice President and Chief Information Officer; Rob Cochran Assumes Newly Created Role of Chief IT Technical Officer

Backchannelmedia | October 26, 2007

  • WEST CHESTER, Pa., Oct. 17 /PRNewswire/ -- QVC, Inc. announced today a change in its Information Technology (IT) organization that combines a new leader's operational background and vision for the future with a QVC veteran's considerable knowledge and experience.
  • John Sullivan has joined the company as Executive Vice President and Chief Information Officer.
  • Prior to joining QVC, Sullivan spent 11 years with Liz Claiborne, Inc. where he most recently served as Senior Vice President of Sourcing, Service, Systems/Chief Information Officer.

Jewelry Television Finds Payment Processing Engine in Litle & Co.

Backchannelmedia | October 26, 2007

  • LOWELL, Mass., October 24, 2007-Litle & Co. today announced its selection by Jewelry Television(tm), a $500 million home shopping network, as the transaction processing and payment management engine for the network and its companion web site, www.jtv.com -a top five online jewelry retailer according to Internet Retailer.
  • "Litle & Co.'s passion for consumer-direct business is reflected in service and technology platforms that recognize the precision that we need to support our growth," said Lisa Tennant, vice president, cash management and merchant services, Jewelry Television.
  • "It's a privilege to serve Jewelry Television, an early leader of direct response television and e-commerce," said Tom Litle, president and CEO, Litle & Co. "Looked at strategically, payment management is a critical component of enabling efficient scaling of direct businesses.

Comcast Interferes With Subscribers' File Sharing

Augusta Chronicle, The | October 20, 2007

  • Comcast Corp. actively interferes with attempts by some of its high-speed Internet subscribers to share files online, a move that runs counter to the tradition of treating all types of Net traffic equally.
  • If widely applied by other ISPs, the technology Comcast is using would be a crippling blow to the BitTorrent, eDonkey and Gnutella file-sharing networks.
  • Most of the debate around the issue has centered on tentative plans, now postponed, by large Internet carriers to offer preferential treatment of traffic from certain content providers for a fee.

Federal Regulator Wants FCC to Review News Corp.'s $5 Billion Purchase of Dow Jones

Associated Press | October 25, 2007

  • WASHINGTON--A federal communications regulator on Thursday said News Corp.'s proposed $5 billion (€3.5 billion) acquisition of The Wall Street Journal's parent company raises competitive issues nationally and in New York.
  • Michael Copps, one of five commissioners with the Federal Communications Commission, is asking Chairman Kevin Martin to open a proceeding to study whether the deal for Dow Jones & Co. is in the public interest and whether it will affect diversity and competition.
  • "It will create a single company with enormous influence over politics, art and culture across the nation and especially in the New York metropolitan area," Copps wrote in a letter to Martin.

BET Hopes New Shows Boost Network's Image

The Columbus Dispatch, Ohio | October 25, 2007

  • Oct. 25--Original programming is driving the fall season on Black Entertainment Television.
  • Viewers of the cable network, which has catered to blacks since it began 27 years ago, will see more than a dozen new series and a host of specials as BET works to retool itself.
  • The new stable of shows, the most that the network has offered, runs the gamut from comedy to religion.

NetSuite Partners Introduce New Vertical Versions of NetSuite and Horizontal Extensions to Core NetSuite Functionality

Backchannelmedia | October 26, 2007

  • SAN MATEO, Calif., Oct. 24 /PRNewswire/ -- NetSuite Inc., a vendor of on-demand, integrated business management application suites that provide Accounting/ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) and Ecommerce functionality for small and medium-sized businesses and divisions of large companies, today announced that NetSuite partners and solution providers have introduced, via SuiteBundler, a host of new vertical and micro-vertical solutions spanning markets including Software; Agriculture Equipment Dealerships (please see accompanying press release: "Iron Solutions and NetSuite Collaborate to Develop Industry-Specific Software Solution for Agricultural Equipment Dealerships, Delivered via NetSuite's SuiteBundler"); Seaport Management; Retail (Point of Sale); Franchises for packaging and shipping materials; Electronics Wholesale / Distribution; and Pharmaceutical Distribution.
  • Additionally they are also leveraging SuiteBundler to deliver valuable add-ons to core NetSuite functionality in the areas of Fixed Asset Management, Tax Automation, Human Resource Management and Warranty Management.
  • For more information about this please visit http://www.netsuite.com/suitebundlerpartners.

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