Backchannelmedia | March 24, 2008
- BOSTON, March 24 /PRNewswire/ -- Global athletic leader New Balance debuts a new brand campaign on March 27, 2008 that highlights running as fundamental to all sport and spotlights the runner's complex love/hate relationship with running.
- The campaign brings these struggles and personal breakthroughs to life by personifying running in a light-hearted and engaging manner and showcases the brand's ability to increase the love of running through product innovation.
- "We believe our 'LOVE/hate.
Press-Telegram Long Beach, CA. | March 23, 2008
- Whether your TV is tuned to TBS, PBS or CBS, the world's largest collector of viewing data could soon know about it.
- Nielsen Media Research will in about six weeks gain access to the viewing patterns of Charter Communications' customers who subscribe to digital cable in Long Beach and Signal Hill.
- Charter will only share viewers' ZIP codes, not names, addresses or other identifying information, executives say.
Backchannelmedia | March 24, 2008
- HOCKLEY, Texas, March 21 /PRNewswire/ -- Safe skin care is something that everyone is concerned with these days and for good reason.
- Skin Care Pretty is emerging as a different kind of skin solutions company.
- SkinCarePretty.com -- http://www.SkinCarePretty.com -- is dedicated to reporting ways to promote safe skin care by offering users a blueprint for skin success and even offers safe skin care product solutions available for all skin types.
Press-Telegram Long Beach, CA. | March 23, 2008
- In its latest efforts to raise awareness in the Latino community about the benefits of milk, the California Milk Processor Board co- produced with Long Beach ad firm Grupo Gallegos a new round of Got Milk?
- commercials that began broadcasting last week on Spanish- language television stations throughout the state.
- "We always want to surprise the consumer with something that is entertaining, unique and different to get the attention of the customer to remember every benefit milk has," said Juan Oubina, creative director for Grupo Gallegos.
Backchannelmedia | March 24, 2008
- This alliance marks an exciting milestone in Wheel of Fortune's 25-year history.
- For the first time, Wheel of Fortune, in collaboration with QVC, is "bonusing-up" its bonus round with a "+Q prize."
- If the contestant solves the bonus puzzle, he/she wins the bonus prize and the all-new +Q prize, which is every item that airs on QVC the day of the contestant's birthday - with a value up to $10,000, including the best products in beauty, home, fashion, jewelry and electronics.
The Philadelphia Inquirer | March 23, 2008
- Mar. 23--Software whiz Bram Cohen released BitTorrent for free on the Internet in 2002 so his hippie friends could swap concert videos.
- The first big success was a Grateful Dead concert.
- Today, Cohen's peer-to-peer technology is so popular and powerful that it accounts at times for 50 percent of Internet data traffic, and has the potential to alter the economics of broadband Internet for companies like Comcast Corp. and millions of consumers.
Business Wire | March 20, 2008
- Research and Markets (http://www.researchandmarkets.com/reports/c86534) has announced the addition of "2008 Trends to Watch: Media and Broadcasting" to their offering.
- In order to remain competitive, digital TV players will need to utilize effective technological solutions to aide in multi-platform distribution and value-add services.
- Outlines shifting TV consumption habits and how they are driving online broadcast distribution.
Backchannelmedia | March 24, 2008
- LOS ANGELES, March 24 /PRNewswire/ -- Consumer confusion about the coming transition from analog to digital broadcasting that takes place on February 17, 2009, remains high.
- In an online survey, Magid Media Futures(TM) tracked more than 1,000 consumers' educated awareness of the digital broadcast transition and their adoption of high definition television.
- Initial findings suggest that the combined efforts of the U.S. government and the many industries committed to educating consumers about digital television are having a positive impact on both awareness of the transition and specific details about the impact of the transition on TV viewers.