Business Wire | May 01, 2008
- Backchannelmedia Inc., a Boston-based digital television ad serving and response capture company, and WCVB-TV/DT Channel 5, Hearst -- Argyle's ABC affiliate in Boston, today announced the first market test using Backchannelmedia's patent-pending television to Internet click-through system.
- Viewers with a Backchannelmedia software-enabled TV or set-top box are able to interact through their existing TV remote control when prompted by a non-intrusive icon.
- Backchannelmedia's technology makes the TV platform the premier driver of traffic and content to the online world.
Media; Asia's Newspaper for Media, Marketing and Advertising | March 06, 2008
- Credit card giant calls for internal review amid concerns over media efficiency GLOBAL MasterCard has appointed Accenture to conduct an internal review of its global media buying operations amid concerns over the efficiency and transparency of the credit card giant's media activities.
- The four-month review could lead to a change in the media agencies MasterCard works with, the key relationship being Universal McCann, the global agency-of-record.
- "The global media landscape is changing very quickly.
MARKET WIRE | April 30, 2008
- MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, and Ensequence, the interactive TV company, today announced a three-year extension of their partnership to work jointly to deliver the Emmy Award winning MLB.TV Mosaic.
- Ensequence and MLBAM have been working together for the past three years and recently launched an upgraded version of MLB.TV to coincide with baseball's Opening Day.
- The MLB.TV Mosaic powered by Ensequence gives baseball fans around the world more ways to watch their favorite sport, including a completely interactive, groundbreaking and video-rich user interface.
Media; Asia's Newspaper for Media, Marketing and Advertising | March 06, 2008
- GLOBAL At least four agencies are believed to have made initial presentations in New York as Citibank begins a review of its global digital agency relationships.
- Isobar, Publicis Modem, Proximity and Razorfish are believed to be in the fray, as Citibank attempts to bring to order a digital roster that is thought to number more than 100 agencies across the world.
- In Asia, Citibank works with several agencies, most notably Proximity.
MARKET WIRE | April 30, 2008
- International Commercial Television, Inc. (OTCBB: ICTL) ("ICTV" or "The Company"), a premier consumer products company employing the strength of revenue-generating and compelling direct response television ("DRTV") for "Fountain of Youth" products to the global consumer, is pleased to announce the following:
- After a two- month evaluation of the Company's business units and platforms, the Directors of International Commercial Television Inc. have appointed Mr. Richard Scheiner to the position of Chief Operating Officer ("COO") of ICTV.
- Mr. Scheiner's mandate is to continue the rapid growth of the ICTV franchise through the expansion of ICTV's current operations and the implementation of additional unique marketing initiatives.
Business Wire | May 01, 2008
- ION Media Networks, Inc. today announced a licensing agreement with Warner Bros. Domestic Television Distribution to air seasons 11-14 of the long-running hit series "ER" on ION Television.
- "This deal with Warner Bros. highlights ION Television's evolution both in terms of programming and target audience -- a major consideration for advertisers," said Brandon Burgess, Chairman and CEO, ION Media Networks.
- In addition to winning 22 Emmy Awards, including Outstanding Drama Series in 1996, and 120 Emmy Award nominations, the show has also earned the prestigious George Foster Peabody Award and four Screen Actors Guild Awards for Outstanding Ensemble Performance in a Drama Series.
Augusta Chronicle, The | April 27, 2008
- I've heard that television broadcasts are going all-digital next February.
- High-definition television or HDTV refers both to a high quality broadcasting standard and the class of TV that you need in order watch those shows in their full resolution.
- That's not going to change in February, when all major U.S. TV stations will stop broadcasting traditional analog signals and continue only with digital broadcasts.
Business Wire | April 30, 2008
- Balihoo, the only on-demand media buying and planning platform that provides intelligent software-PLUS-services to media professionals across all mediums, today announced its Senior Advisory Council and Product Advisory Board.
- "Our council members have recognized what Balihoo has to offer to the media buying and selling industry and will provide us with the guidance needed to establish Balihoo's offering as the industry standard," said Balihoo CEO Pete Gombert.
- Composed of industry leaders in the media agency and publishing fields, Balihoo's Senior Advisory Council will assist in identifying and meeting its strategic business objectives, while providing guidance to the overall business plan.